Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. But unless you’re happy to spend money on content nobody will read, it’s worth it. Oh, and invest in a written content marketing strategy.

Writer 108

Writer Content Freelance Editorial Team 108

Content Powered

JUNE 25, 2022

Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way. Everybody is creating new content, and some of it looks better (or performs better) than others. Step 10: Promote Content.

Content Creation 52

Content Creation Web Content Content Keywords 52

ProBlogger

APRIL 8, 2014

This rather remarkable change in policy by Getty Images shows that it’s ready to work with content creators and adapt to the times we live in. Even WordPress also published an announcement post in which they share the details of Getty’s new offering and how easy it is to embed an image into your blog.

Creativity 48

Creativity Blogger Editorial Content Creator 48

Buffer

NOVEMBER 16, 2015

It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. And the gut-to-document process can be pretty painful.) Sort your effective and prospective content marketing assets by theme 15.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Content Marketing Institute

DECEMBER 27, 2017

These can include: The DIY tool: This quick and dirty guide will walk you through the basics of creating easy, yet actionable content marketing personas. Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.” Align your content ideas with your business goals.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

OCTOBER 31, 2017

Want to know a few scary truths ignored by too many content creators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. In contrast, proofreaders review the content after it has gone through the editing process. Click To Tweet.

Proofreader 88

Proofreader Copy Editor Content Content Creator 88

Content Marketing Institute

APRIL 20, 2018

MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. How do you recycle your content? tools Click To Tweet.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Laney: Really, it’s an editorial calendar but it’s a lot more than that.

Promotion 49

Promotion Editorial Content Social Media 49

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Inventory your content.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. What separates Matthew’s blog from most other SEO blogs is that he publishes well-written case studies. Make that content easily digestible.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

DECEMBER 25, 2018

Here’s Robert’s example: Write a content marketing mission statement. A unique content marketing mission statement helps you document your company’s reason for creating content and the priorities and perspectives it will uphold in pursuit of that mission. Describe your ideal brand voice in three words.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

MARCH 8, 2018

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.

Government 110

Government Content Editorial Prose 110