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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. However, a white paper, sometimes called a “technical white paper,” is more formal in tone.

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Content Marketing Vs Social Media Marketing: Finding the Right Balance

BKA Content

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

So what types of B2B content should you create? Because they’re making a serious business decision instead of a personal purchase, businesses often look for long-form content that can really help them learn about the service or product. White papers. Case studies. How Do You Write B2B Copywriting That Works?

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Road Map to Success: Content Distribution Essentials That Win Eyeballs

Content Marketing Institute

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials.

Editorial 105