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Who Needs a Marketplace Copywriter?

Melanie Saxton

It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Learn more about my copywriting services HERE. Marketplace Copywriter — to the Rescue!

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A Simple Website Checklist For Web Design, Build And Content

Caroline Gibson

Who will create the on-page SEO (keywords seamlessly woven into headings and copy)? What to consider for your website copy Do you need existing copy up-dated and brought into line with your new brand identity/tone of voice? Or do you need copy written from scratch? If so, you need to have a copy style created.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. This is why may latest course, Futureproof Copywriting , is divided into three sections. Section two teaches you about Emotional Intelligence, and its application to copy and content writing.

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

Are you confused about the difference between copywriting and content writing? If you are considering copywriting vs. content writing for your business, this article will help you understand the key differences. What’s the difference between a content writer and a copywriter?

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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Put more heart into your copy and content. The best copy, even back in the days of print, has always been copy that touches our emotions. This is where we get to compete.

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Why my own writing process now includes both ChatGPT and Emotional Intelligence.

Nick Ursborne

Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there.

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5 Reasons why Emotionally Intelligent writing sells more.

Nick Ursborne

Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales. Tools like ChatGPT are now a reality in the lives of copywriters and content writers. Almost every purchase we make is driven by emotion.

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