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10 Best AI Copywriting Tools in 2023: ChatGPT, Jasper, & More

Smart Blogger

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Why are these tools vital to your content marketing strategy? But what exactly is AI copywriting?

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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Always place the headline at the very top of your email. Include secondary CTAs only as linked text.

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Call-to-Action 101: Why they’re important and how to use them

ProBlogger

While it’s easy to point out the importance this carries over your marketing efforts, it’s best explained through an example. Consider the following marketing copy for an email: Scenario. The CTR from the latter email should yield higher. That type of marketing belongs next to the blinking text from the late 90s.