Content Writing Vs. Copywriting: What’s the Difference?
Shorthand Content Marketing
OCTOBER 7, 2022
The word ‘copy’ was initially used in print media because the typeset words were reprinted (i.e., copied) and shared with a broad audience of readers. . In the earliest days of marketing, most copy writing was produced in a sales letter format. Persuasive writing is at the core of all good marketing copy.
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