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The 4 Elements of Building Your Brand as a Freelance Copywriter.

Nick Ursborne

Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. Because, as a freelancer, your brand is YOU. Think about some of the biggest names in copywriting. A good copywriter apparently. The same can happen with your copywriting career.

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3 Ways to diversify your digital copywriting services in the age of AI.

Nick Ursborne

And yes, some of those advances will impact our work as freelance copywriters. And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers. appeared first on Writing for the web - online copywriting and content writing.

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How to Find Copywriting Clients for Beginners

Elna Cain

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Why You Should Never Ask A Freelance Copywriter “What’s Your Day Rate?”

Caroline Gibson

You can’t compare apples with apples It’s not just the variables that affect what a freelance copywriter may charge: it also depends on their experience and expertise. How can a client really see the true value of a copywriter’s worth based on a day rate alone?

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Your 5-step checklist for choosing the perfect freelance copywriting niche.

Nick Ursborne

Too many freelancers believe it’s enough to find a niche that seems “OK”, and just dive in. If you want your freelance business to be as profitable, productive and enjoyable as possible, there are five elements you need to consider. Element #1: Find a niche where competition from other freelancers is low. Easier said than done?

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To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

Nick Ursborne

Copywriters who are just launching their careers often feel nervous about not knowing enough. So when it comes to working with freelance writers, who do you think those 98% of companies will want to work with? Freelancers who are ignoring AI? Or freelancers who are deeply engaged with AI? That 10% can deliver huge value.

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Why Freelance Copywriters Should Request A Down Payment — And How Much To Ask For

Caroline Gibson

A freelance copywriter recently told me that he’d provided some copy for a new client who then ghosted him. Here’s why getting a down payment is so important for a freelance copywriter Just like the five lights signalling the start of a Grand Prix, having a down payment means the work can officially commence. I continued.