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12 Crucial Copywriting Skills Every Writer Needs to Succeed: Beyond the Basics

Express Writers

Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills.

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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing. E-books can be sold individually or as part of subscription services. What is Personal Branding?

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The Essential Guide to Launching a Home-Based Copywriting Career

Copywriter Collective

Freelance copywriting from the comfort of your home is a journey filled with creativity, independence, and endless opportunities to learn and grow. In this guide, we’ll go through the critical steps and strategies for launching a successful home-based copywriting career. The beauty of copywriting is that it thrives on diversity.

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B2B Marketing with Print Materials

Susan Greene

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. In terms of writing style, they tend to be heavy on facts and light on fluff. A one-page write-up with a compelling offer can be extremely effective. Corporate Image Brochure.

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