Digital Marketing Marketing Copy Medical Search Engine Optimization 
The Hoth
MARCH 7, 2023
SEOs have been familiar with E-A-T for quite a while, especially when optimizing YMYL (your money or your life) websites. It stood for expertise, authoritativeness, and trustworthiness, and those three factors were the guiding principles of all SEO (search engine optimization) tactics.
Susan Greene
DECEMBER 30, 2020
Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. The Medical Travel Agency Going Nowhere. Susan Greene.
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