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E-E-A-T: What This New Google Update Means for Your Rankings

The Hoth

Rather, suppose you mention how you love the long battery life for airplane rides, easy-to-press keys for optimal typing speed, and transportability for writing on the go. Yet, if you create generic marketing copy promoting your services that don’t mention any of your actual experience, you won’t see much love in Google’s search results.

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Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. Susan Greene. January 1, 2021. What does a copywriter do?