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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis.

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Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

If you plan on doing copywriting for websites, you’ll want to learn about search engine optimization (SEO), which is critical to ranking on Google. You’ll also want to understand what is meant by the user experience , which online marketer Neil Patel describes as “how someone interacts with and uses your website.

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Competitive Advantage in a Commoditized Industry

Moz

What are you doing that's any different from every other SEO firm? SEO is dead.” But I argue that search and content marketing aren’t dead. I conducted an informal survey of more than 100 digital marketers around the globe, asking whether they believe our field is becoming commoditized. The state of our industry.