Nick Ursborne

DECEMBER 26, 2023

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section three shows you how to blend AI with EI, creating copy that is beyond what AI alone can achieve. 2024 is going to change everything in marketing. The question now is how we can be part of the future of writing online.

Copywriter 253

Copywriter Copywriting Writing Sales Copy 253

Shorthand Content Marketing

OCTOBER 7, 2022

A content writer usually writes to educate, inform, and entertain. They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Content writing is used to attract potential customers and educate them about the products and services of a brand. A Definition of Copywriting.

Copywriter 97

Copywriter Copywriting Writing Content 97

Smart Blogger

NOVEMBER 15, 2022

e-Commerce companies with blogs tend to publish a lot of content. After all, every article they publish tends to pay for itself (and then some) thanks to the traffic it brings to the website — traffic that often leads to sales of their product. Another way to demonstrate value is by improving their weak, flawed, or outdated content.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Nick Ursborne

MARCH 12, 2021

Telling stories can be a digital marketing superpower. It doesn’t matter whether you’re writing sales copy or web content, stories can be your best friend. For example, I hope the story about my wife in tears outside the corner store felt true… because it is true.

Engagement 130

Engagement Sales Copy Landing Page Copywriter 130

Smart Blogger

MAY 8, 2023

In short, copywriters make the sales and marketing process come alive — they are its voice. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. The B2B sales process is typically very long. Sales are an indirect result.

Copywriter 95

Copywriter Copywriting Brand Awareness Social Media 95