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How to Use YouTube Ads to Grow Your Business

Neil Patel

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Lead Generation: TrueView In-Stream Ads.

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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

Marketing efforts in the new age combine traditional and digital media. Digital marketing presents several advantages for a business trying to understand how to prepare for a recession. Content marketing is a subset of digital marketing. Establish a social media presence with meaningful content. Health Care.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

PR vs. demand generation ). 85% of the B2B companies and 60% of the B2C companies were “frustrated” because, while they were “doing a lot of digital,” they either didn’t have a cohesive strategy or digital was a separate effort and, ironically, often competitive with what other functional areas were working on. Click To Tweet.