Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. Shortly after starting my new job, I read the book Think and Grow Rich by Napoleon Hill.

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

MAY 21, 2018

To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Oh, and invest in a written content marketing strategy.

Writer 110

Writer Content Freelance Editorial Team 110

Content Marketing Institute

SEPTEMBER 10, 2018

The things you write down should be one-item actions – not projects or ideas containing several tasks. Document everything you learned. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. And then go and do it. Don’t feel like you have to go to every session.

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Content Editorial Team Banking Editorial 99

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 99

Editorial Editorial Team Collaboration Social Media 99

Content Marketing Institute

JANUARY 10, 2018

The output is a Google Sheets document, which makes the review process of completed interviews easier. In the automated interview process, we assign tasks to see how well they follow processes and provide our standard operating procedure (SOP) document as a resource. For example, we will ask them to optimize for a target keyword.

Content Creator 105

Content Creator Script Editorial Team Portfolio 105

Content Marketing Institute

JANUARY 26, 2018

Most likely, you’ll know because you start to feel growing pains, often when you’re considering how to expand the scope of your content programs to include new initiatives (a print magazine, a new blog, podcast, or video series) or how to centralize management and governance of distributed content projects within one team.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017.

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Editorial Content Editorial Team Projects 92

Content Marketing Institute

APRIL 20, 2018

Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. Use this drag-and-drop document builder to gather pieces of content you want to repurpose and collaborate with other content creators working on the same piece. How do you recycle your content?

Editorial Team 108

Editorial Team Content Social Media Content Creator 108

Content Marketing Institute

OCTOBER 26, 2017

In addition, 70% of top performers rate project management flow of their content-creation projects as ‘excellent’ or ‘very good’ versus only 36% of all respondents. HANDPICKED RELATED CONTENT: How to Document Your Content Marketing Workflow. As you can see, most respondents value creativity and craft.

Pharmaceutical 104

Pharmaceutical Landing Page Marketing Editorial Team 104

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. What’s in an editorial plan? Similar to building your content marketing strategy, planning your editorial can seem intimidating at the outset. It really is that important.

Editorial 106

Editorial Government Collaboration Content 106