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Content Marketing Institute
JUNE 4, 2018
There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Length is an irrelevant consideration when you’re creating a stellar email. Make it about the recipient.
ProBlogger
OCTOBER 25, 2013
How about boosting downloads for your latest white paper or newly-launched digital product? While you may have placed a sign-up field for your newsletter or added a new product to your e-commerce site, your job as a content marketer doesn’t end there. Consider the following marketing copy for an email: Scenario.
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