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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

The word “eBook” (also spelled “ebook” or “e-book”) is just what its name suggests: a digital “book” that’s published electronically for lead generation, knowledge sharing, and building through leadership. This format is ideal for busy readers to download and read at their convenience.

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How To Generate Leads With an Ebook Ghostwriter

BKA Content

How To Generate Leads With an Ebook Ghostwriter. When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-form content asset with the help of an ebook ghostwriter. Encourage Further Action.

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How Might a Business Use a Blog to Drive Growth?

Content Hacker

Source: Host Gator Educate Audiences At the heart of any successful content marketing strategy lies the power to educate. For businesses looking to leverage long-form content on their websites, creating educational blog posts is not just an option; it’s a necessity. Clearly defined goals will guide your content strategy.

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27 Killer Ideas For Your Next Content Marketing Campaign

Fat Joe

Content marketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. Research suggests that the human brain processes visual data around 60,000 times faster than text.

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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Clickbait Clickbait is a type of hyperlink text that uses dirty tricks to encourage users to click. Usually, the link elicits an emotional response to earn the click, but the content inside doesn’t deliver what it promises. If these statistics were presented as text bullets or in paragraph form, a lot of people might overlook them.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning. Some white papers opt to use in-text citations.