Sat.May 04, 2024

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How to persuade stubborn clients not to do dumb shyt

Ben Settle

One of my Email Players subscribers — who does not wish to be named for obvious reasons — told me about a new client doing a lot of dumb things, with lots of ways he wants to help them and get paid more by them… but is not sure how to go about approaching them and offering to help. My advice: “it’s temping to meddle but in my experience let them hang themselves with their own rope on mistakes, when things are dire then, and only then, offer to fix” I say this as someone who wants nothing to do w