Wed.Feb 28, 2024

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Candice Marie Benbow joins Gardner Literary

Rachelle Gardner

We are excited to announce the newest member of our team! Candice Marie Benbow is a writer who has written for various outlets including ESSENCE, Glamour, Religion News Service, VICE, Andscape at ESPN and the Me Too Movement. Her first book, Red Lip Theology: For Church Girls Who’ve Considered Tithing to the Beauty Supply Store When Sunday Morning Isn’t Enough, was released in 2022.

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Toxic Backlinks: SEO Woe or a Load of Baloney?


But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them.

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How To Achieve Business Podcasting Success (and Pitfalls To Avoid)

Content Marketing Institute

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.

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Tropes: The Good, the Bad, and the Ugly

Jane Friedman

Photo by Daisa TJ Today’s post is by romance author and book coach Trisha Jenn Loehr ( @trishajennreads ). Tropes are a staple of genre fiction. Some folks love to hate them; they even use “tropey” as a derogatory term. And yet, writers still use them. And many readers still celebrate them. Why? Because tropes, simply put, are things like themes, plot devices, archetypes, and structures that pop up regularly in stories, especially stories within distinct genre categories.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Nuances of Writing for Retailers Compared to Creative Writing

Freelance Writing Jobs

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail clients have different needs. Knowing how to craft a romantic, awe-inspiring poem won’t mean much to someone who needs a straightforward yet sales-y product description. Before applying for copywriting jobs online, ensure you know how to write for retail.

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SEO for Contractors: How To Increase Traffic to Your Site

BKA Content

SEO for Contractors: How To Increase Traffic to Your Site As a contractor, your business depends on leads, referrals and new clients to stay active year-round. These days, most people find out about local businesses online, so a search-optimized website is one of the best investments you can make. How important is SEO for contractors? Search engine optimization (SEO) is nearly 90% more effective at boosting website traffic than paid ads, leading to more customers, work and sales.

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Strategies to Maintain Blogging Momentum Through Life’s Ups and Downs


The post Strategies to Maintain Blogging Momentum Through Life’s Ups and Downs appeared first on ProBlogger. This week at ProBlogger, we’re diving deep into a topic close to every blogger’s heart: how to keep the momentum going, no matter what life throws your way. Whether you’re just starting out or you’re a seasoned pro, maintaining your blog’s momentum is key to its success.

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What is the Future of Blogging?


Ready to time travel with us? We want to know what the future of blogging will look like! Content marketing has evolved over the last decade tremendously. Where will the future of content take us and how do we stay on top of the trend? We are going to tackle the futuristic ideas of the importance of content marketing along with past historical data to support it.

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Geeky Skills to Work Smarter: Optimizing a Blog Post with SEO, UX/UI, & Copywriting

Freelance Union

In today’s digital landscape, creating content that stands out and captures the attention of both your target audience and search engines is crucial. Optimizing a blog post to captivate your audience, rank well on search engines, and provide a seamless user experience requires a harmonious blend of copywriting, SEO, and UX/UI design.  Starting with a few guidelines will help you elevate your own online presence or be able to offer blog writing and optimization as a service to others.

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15 Best Call-To-Action Phrases To Increase Content Conversions


No piece of quality marketing content is complete without a thoughtful call-to-action (CTA). The best call-to-action phrases inspire your audience to take the next step with your business after reading your content. The right CTA can effortlessly convert a casual reader into a qualified lead for your business. By discovering the elements of an effective CTA and reviewing popular examples, you can create compelling CTAs for your business that maximize the impact of your marketing content.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!