Melanie Saxton

NOVEMBER 29, 2023

It was a great honor to serve as a military memoir editor for Bill Mercer. This renowned sportscaster and inductee into the Texas Radio Hall of Fame had an astounding career in broadcast media. He was also inducted into the University of North Texas Athletic Department Hall of Fame, the Texas Baseball Ex-Pro’s Baseball Hall of Fame, the Texas Intercollegiate Press Association Hall of Fame, and the University of Texas-Dallas Athletic Department Hall of Honor.

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Collaboration Projects Media Writing 130

Grammarly

NOVEMBER 29, 2023

Did you know that a big share of email recipients decide whether or not to open an email based on the subject line alone? If you want recipients to read your email, you’ve got to get it opened first. For work-related emails, you’ll need to write a professional subject line—but how do you know what email subject line will be successful? In this guide, we’ll answer that question and tell you more, including tips for writing a professional email subject line, examples of professional email subject

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Communication Collaboration Promotion Engagement 107

Jane Friedman

NOVEMBER 29, 2023

Photo by cottonbro studio Today’s post is by Tzivia Gover , author of Dreaming on the Page. Journals, like dreams, are the unsung heroes of the literary world. Countless works have been inspired by both and represent great repositories of raw material for books, poems, movies, plays, songs, and more. Each of my published books was birthed from the pages of my notebooks and is peppered with snippets of dreams and morsels of dream wisdom.

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Prose Storytelling Writer Text 87

Jasper

NOVEMBER 29, 2023

Jasper’s Head of Platform Engineering explains some of the nuances of interoperability in AI and why it’s important for enterprise marketing teams.

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Engineering Marketing 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ben Settle

NOVEMBER 29, 2023

Mostly I refer to copywriting clients. But, really, this could apply to most any other service too. Or can be adapted as such. Anyway, here’s the whole “secret” — 1. Make list of companies whose products you already use & who already hire direct response copywriters (i.e., sell to buyers) 2. Contact them 3. Ask who to talk to about writing copy for them 4.

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Copywriter Copywriting Freelance Copy 40

ProBlogger

NOVEMBER 29, 2023

The post Build Blog Products That Sell 5: Finding Customers appeared first on ProBlogger. This guest series is by Greg McFarlane of Control Your Cash. History dictates that the current economic malaise will eventually end, but we’re still waiting for some unambiguous signs. That’s why for the past few weeks, we’ve been learning how to create products that are inspired by (and that tie into) your blog , and how to plan to sell them to an audience whose collective disposable income isn’t quite wh

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Blog Blogging Promotion Finance 42

ContentWriters

NOVEMBER 29, 2023

Marketers frequently ask, “How long should blog posts be?” It’s a great question because the length of your content impacts readability and SEO. However, it’s not a simple answer because the ideal blog post length depends on your purpose and the topic. This article reveals the average blog post length to increase traffic to your website, including information that will help you determine the ideal word count.

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Blog Post Post Blog Blogging 64

Ben Settle

NOVEMBER 29, 2023

I’ve talked many times about the audio I have where John Carlton interviewed Gary Halbert about: “The Go To Guy” I first heard it over 20 years ago (on audio cassette). And I still listen to it several times per year now. Not because there are any tactical, marketing, copywriting, selling, or any other tricks for making more sales in it, because there’s not.

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Sales Copy Copywriter Copywriting Sales 40

Ben Settle

NOVEMBER 29, 2023

Let me tell you a story. A couple months ago my favorite news source ZeroHedge tweeted about how Elon Musk internally discussed blocking Twitter access in the EU. And I then quote tweeted it, talking about how I have, several times over the years, toyed with banning all EU countries from my shopping cart. To which I was asked why I would do that by one of my loyal EU customers.

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IT Post 40

Ben Settle

NOVEMBER 29, 2023

A daily email reader writes: “sometimes think of your emails as sex without the orgasm lol.” Now we’re talkin’ Whatever the case, the comment reminded me about a very safe & effective way to approach marketing and offers. And that is, if you can make giving your business money a overwhelmingly pleasurable & exciting act for your list, market, customers, and clients… and if you can make it something they not only don’t mind doing but look forward to doing and can’t wait

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Copywriter Copywriting Marketing Writing 40

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Ben Settle

NOVEMBER 29, 2023

Last month I did a deal with Email Players subscriber and syndicated talk radio show host Mark Kaye — where I gave him an hour of consulting in exchange for him plugging my opt-in page to his entire audience. i.e., one long testimonial about lil’ ol’ me. And I liked it so much I decided to swipe some of it. Here goes: Ben is a very reclusive, highly conservative business buddy of mine who is trapped in a very red part of a very blue state.

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Entertainment Consulting Copywriter Copywriting 52