Mon.May 20, 2024

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What is Technical SEO and How Does It Impact Content Performance?

Contently

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood. We know it’s important, but it’s often left up to SEO or IT teams, who may (or may not) have a comprehensive understanding of the broader marketing str

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Writing prompts for AI should feel like you’re playing a musical instrument.

Nick Ursborne

Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Honestly, I don’t much like that term. First, I think it’s disrespectful to true engineers. Writing prompts is not engineering. But more to the point, I think the title steers us in the wrong direction. Engineering implies a fixed process and a certain formality. A process with a guaranteed and constant outcome.

Writing 202
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How to Sell Like Apple: The Outrageous Power of a Miniature Story

Enchanting Marketing

Have you ever been engrossed in a book? So engrossed that you couldn’t put it down? You didn’t notice what was happening around you. You didn’t hear your phone ringing. You let your coffee go cold. That’s because you were living the story; you had become part of it. It’s not the same when you read sales copy, eh? You read how fantastic a product is.

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Avoiding Common Pitfalls as a New Freelancer

Freelance Union

The leap into freelancing marks the beginning of a thrilling adventure where autonomy, flexibility, and the possibility for exponential growth reign supreme. Freed from the constraints of the traditional 9-5, freelancers savor the capability to choose projects that resonate with their passion, craft schedules that suit their lifestyle, and explore diverse opportunities that foster both personal and professional development.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Create a Winning Marketing Strategy in 2024

Jasper

Learn how to create a winning marketing strategy for your business. Plus answers on how to set goals and how AI tools fit into marketing strategies today.

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Late on Your Taxes? File by June 14 to Prevent Higher Penalties

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] If you missed the deadline for filing taxes and have yet to file your 2023 federal income tax return, it’s important to file before June 14, 2024, to avoid higher penalties.

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Turn Readers into Business Leads with These Powerful Tactics

iWriter

Are you tired of pouring your heart and soul into creating amazing content only to see minimal results in terms of generating leads for your business? Look no further! In this blog post, we will share powerful tactics that will help you turn casual readers into valuable business leads. Say goodbye to wasted efforts and hello to a steady stream of qualified prospects.

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10 Ways Strunk and White Will Let You Down

Grammar Underground

There's a lot of good advice in "The Elements of Style." Unfortunately, there's a lot of bad information, too. Here are 10 ways Strunk and White's guide will let you down. The post 10 Ways Strunk and White Will Let You Down first appeared on Grammar Underground with June Casagrande.

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8-Step Guide to Developing a Fail-Proof Content Strategy

Jasper

Content strategy is a blueprint for marketing success. Here’s an eight-step guide to developing a strong content strategy for your business.

Content 59
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The myth that won't die

Grammar Underground

Recently I come across this “ 12 Common Grammar Mistakes You’re Probably Making Right Now ” list in Business Insider. Number 10 on their list of mistakes: ending sentences with prepositions. I thought that my was pretty much dead. But apparently not. So here’s what to know about the idea that you can’t end a sentence or clause with a preposition. Prepositions are little words like “with,” “at,” “from,” “to,” “until,” “during,” “including” and many more.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to Scale Up and Save Time with Marketing Automation

Jasper

Marketing automation does more than save time—it helps you scale your marketing efforts. Learn how to use automation to expand your reach.

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People Round Up, Mid May, 2024

Publishing Trends

PEOPLE Columbia Global Reports has announced that founding publisher Camille McDuffie will retire in June; Jaime Leifer , VP associate publisher of PublicAffairs/Hachette , will succeed her in the role. Macmillan Publishers announced that Alyssa Awe will take on the newly created role of EVP, Business Development & Strategy effective June 3rd, reporting to CEO Jon Yaged.

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Outlining Tips And Video Marketing On YouTube With Jenna Moreci

The Creative Penn

How can you outline a story based on a ‘thought dump' and interweave genre tropes you love to create a successful book? How can you use video marketing to reach more readers, even if you are an introvert? Jenna Moreci gives her tips. In the intro, my new ProWritingAid tutorial ; Embracing change and starting over [ Wish I'd Known Then Podcast ]; OpenAI released ChatGPT 4o ; Using 4o as a tutor [ Khan Academy ]; Claude 3 now in Europe ; Google IO announcements including Search impact [ The