August, 2022

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How To Promote Your Blog With Automation

Blogging Wizard

Do you struggle with finding the time to promote your blog? There are plenty of ways to promote your blog manually, but it’s hard to find the time to implement.

Promotion 144
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Leveraging Internal Dialogue in Writing

Kayleigh Moore

Lately, the books I’ve picked up to read all have a common theme: They have a narrator or character who allows us deep inside his or her mind. I’ve been drawn to this writing style because it’s one of the few environments in which we, as readers, get to hear another person’s inner dialogue, thoughts, worries, and authentic assessments of the world around him or her.

Writing 130
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How I Learned to Love Writing (and Why I Write)

Enchanting Marketing

11 years ago, I decided I’d learn how to write. I had never felt like a writer. And I didn’t think I was creative. But I was working in marketing, and content marketing was becoming popular. How could I not write? So, I joined a course, studied blog posts, tried out my skills, and it turned out that even I could learn how to write … Learning how to write changed my life.

Writing 130
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Coaching Copywriter for Hire

Susan Greene

You’ve launched your coaching business. You’ve spent years perfecting your skills, learning your industry and developing a process that’s proven to work. But now you’ve come up against one of your biggest challenges yet – finding clients to purchase your coaching services. Your coaching talent won’t do anyone any good if you have no one to coach. You’ve been so focused on getting everything done for your business up until this point that you didn’t even consider how you’d get your coaching servi

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What’s Microcopy (and How Can You Use it to Uplevel Your Brand Voice)?

Ashleyn Writes

Nobody wants to sweat the small stuff… unless we’re talking about copy. To be more specific: Microcopy. Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. It’s not a well-known term to most, but it’s something you use every day as a business owner. Today, I’m going to show you how you can use it to up-level your brand voice.

Brand 130
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A 3-Step Blueprint for a Brilliant Blog Launch

CopyBlogger

A blog launch is exciting, but it can also be awfully lonely for up to a year as you build. Continue Reading. The post A 3-Step Blueprint for a Brilliant Blog Launch appeared first on Copyblogger.

Blog 143

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Recession Talk, Pivots, and Freelancing in 2022

Kayleigh Moore

It’s a weird time…especially now that the big “R” word is floating around. ( Recession , that is.) Lately, I’m feeling the same way I did about two years ago when the world was shut down, and I was debating whether or not I should get a PPP loan. I find myself wondering: Will content budgets get slashed, leaving my services unneeded? Will companies move more writing work in-house, cutting freelance budgets?

Freelance 130
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Compare The Best Direct Mail Services

Quick Sprout

Want to jump straight to the answer? The best direct mail service for most people is PostcardMania. Direct mail is an effective and affordable way to drive brand awareness and generate fresh leads. Put your message in people’s hands. Target the streets and neighborhoods that matter to your success. It’s an excellent opportunity for both new and established businesses to reach new consumers who otherwise may not see a company’s digital presence.

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Skincare Copywriter for Hire

Susan Greene

You’ve spent many months working on your skincare business. You researched ingredients (only the best will do!), painstakingly created the formulas, and put your heart into developing the brand and image for your skincare products. And now you’re ready for sales to come pouring in. But they’re not – at least not yet. You can have the best skincare product on the market, but if people don’t know it exists, you won’t see sales.

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25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Content Editing: The Art of Revising From Basic to Brilliant

CopyBlogger

“Something more” could be Copyblogger’s unofficial content editing motto. That’s what Copyblogger founder Brian Clark was getting at years ago. Continue Reading. The post Content Editing: The Art of Revising From Basic to Brilliant appeared first on Copyblogger.

Content 124
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68 Top Customer Retention Statistics (2022 Data)

Blogging Wizard

The relationship customers have with your business doesn’t stop after they make a purchase. If you want to maximize your revenue, you should also be aiming to maintain that relationship.

Blog 130
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Unclog Your Copy With This Easy Four-Step Framework

Ann Handley

‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es?

Copy 122
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Compare The Best Virtual Office Services

Quick Sprout

Want to jump straight to the answer? The best virtual office service for most people is Opus Virtual Offices or Alliance Virtual Offices. For small business owners and freelancers, virtual office services offer all the advantages of renting actual office space without having to pay rent. Virtual offices offer a professional mailing address with mail forwarding, a phone number with voicemail services and a receptionist, and usually physical office space with wi-fi for meetings and on-site work.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc.

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Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes

Content Marketing Institute

A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get.

Content 125
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3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet

CopyBlogger

I could share my top tips for beginner writers all day long. It’s one of my favorite things to do. Continue Reading. The post 3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet appeared first on Copyblogger.

Audience 121
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16 Best Google AdSense Alternatives For 2022 (Comparison)

Blogging Wizard

Looking for the best Google AdSense alternatives to help you monetize your website? While AdSense is definitely the biggest name in display advertising, it’s far from the only option. Whether.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Online training: what I learned through lockdown

AIIP

By Elizabeth Hutchinson In my school librarian background, professional development was neither valued nor recognized, so it may be surprising that my career is now based on providing training for the very type of professional I used to be. If your place of employment doesn’t recognize or value your professional development, and your opportunity for… Read More » The post Online training: what I learned through lockdown appeared first on AIIP Connections Blog.

Blog 83
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The Cost to Clean Up Your Brand’s Bad Online Reputation

Quick Sprout

Customers and businesses don’t want to work with brands that have a bad online reputation. Whether it’s negative reviews, bad press, or some type of scandal that hurt your company, you must take steps to fix your brand’s perception online. The cost to clean up your brand’s bad online reputation depends on the source, severity, and initiatives you’re planning to take.

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Why Every Tech Startup Needs an Email Newsletter

Article Writing

Things happen fast in the beautiful world of technology, and your startup is no exception. When you’re trying to sell complex, technologically sophisticated products and services, things can change on a dime. . So, what does that mean for your business? It means you need to have a consistent, reliable way of staying in touch with your users, so they’re always in the know. .

Banking 83
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How a Silly Content Question Led to Surprisingly Delicious Answers

Content Marketing Institute

Does it matter if people consume your content, or is it enough for them to notice it? Maybe that’s a dumb question. But we posed it to content marketing experts anyway. And they served up a healthy portion of insight, nuance, and, yes, sass in response.

Content 125
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Write a Blog Post Introduction That Grabs and Holds Attention

CopyBlogger

Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post. Continue Reading. The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger.

Blog Post 112
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13 Website Page Load Time Statistics (2022 Data)

Blogging Wizard

We all know page load times are important. But how important are they exactly?

Website 130
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Whose Job Is It Anyway? Calling on Different Others to Join in Our Work

AIIP

By Connie Clem “The founding of Dialog by Roger Summit ushered in an era of innovation and hope for information professionals. In every information era, we wish for the cutting-edge technologies that will propel us forward. However, what we need now are not new technical variations, but the development of an expanded community. To do… Read More » The post Whose Job Is It Anyway?

IT 83
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Compare The Best Calendar Apps

Quick Sprout

Want to jump straight to the answer? The best calendar apps for most people are Amie and Google Calendar , because they’re accessible, easy to use, and full of helpful integrations. . We could all benefit from being more organized, but most of us are using 10 different apps to keep our lives together. Calendar apps offer a clean solution to help you organize everything, from your work events and meetings to your to-do lists, contacts, and doctor’s appointments.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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Now Is the Best Time to Start

David Meerman Scott

Late last year, Seth Godin invited me to join him as part of the first wave of volunteers to work on what was then a dream: creating The Carbon Almanac. I was eager to help, but I was thinking how daunting the task of writing an important book would be.

Writing 81
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5 Steps To Build a Content Operations Workflow That Helps Everybody

Content Marketing Institute

Smooth content marketing operations can happen when your team members have a clear workflow and efficient processes to make the work manageable. Follow this approach to build both elements with greater ease.

Content 116
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Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf

CopyBlogger

Your writing voice makes your subjects clear and interesting. Assuming you aren’t working on the next Waiting for Godot, you’ll. Continue Reading. The post Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf appeared first on Copyblogger.

Writing 111
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The Ultimate Guide To Successfully Hiring A Content Writer For Your Marketing Agency

Article Writing

Hiring a content writer for your marketing agency is part art, part science and part nightmare. Finding the perfect fit for each client takes time, money, and patience. And, for an account manager, that’s just one of the responsibilities – you’ve got many others that require the same amount of attention. Like most people working in the crazy-fast-paced environment of the modern marketing agency, you’re always looking for ways to streamline processes and get things done faster.

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How to “Ted Lasso” Your Content for Greater Customer Engagement

Contently

Marketers are always on the lookout for new inspiration to engage their audiences. And that inspiration can strike from anywhere. Enter the latest content muse: Apple TV+ character Ted Lasso. If you’re not familiar, Ted is an American college football coach who leads the losing English Premier League football (aka, soccer, to Americans) team AFC Richmond.