The Future of Content is Parasocial
MAY 8, 2023
Think about the content you seek out in your free time. The newsletters you read. The podcasts you listen to. The YouTube channels you subscribe to. The influencer accounts you check in on even if you don’t follow the person because you don’t really need them in your feed, but you like to know what’s going on with them from time to time. (Wait…does anyone else do this?