May, 2023

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The Future of Content is Parasocial

Kayleigh Moore

Think about the content you seek out in your free time. The newsletters you read. The podcasts you listen to. The YouTube channels you subscribe to. The influencer accounts you check in on even if you don’t follow the person because you don’t really need them in your feed, but you like to know what’s going on with them from time to time. (Wait…does anyone else do this?

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Why You Should Start Promoting Your Writing Before You’re “Ready”

Jane Friedman

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). Years ago, I had a freelance article go viral, or at least modestly viral, racking up over 50,000 Facebook shares. I received my first-ever invitations to appear as a guest on podcasts and even NPR. I also received dozens of friendly and often deeply personal messages from readers, plus a handful of job offers, right out of the blue.

Promotion 138
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An Open Letter to Anyone Who Feels Writing Is (Sometimes) Hard

Enchanting Marketing

It’s one of the most asked questions in my inbox … Why is writing so hard? And variations of that question: What should I do when the words don’t flow? How can I get my thoughts on paper? What are the routines that make writing easier? I always try to help people out. But my answers by email feel insufficient. Writing IS hard. Yet, there are ways to make writing more joyful.

Writing 268
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Clients are Checking for AI-Generated Content and Accusing Freelance Writers

Elna Cain

Picture this: You finally landed a freelance writing client, and you’re ecstatic. You go through the onboarding process with your new client, and they give you a content brief in the next few days. So you get to work. You write the content and source examples and use Grammarly to check for errors. You go the extra mile and get your friend to proofread it over and finalize your article.

Freelance 261
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How To Use AI To Become A More Productive Blogger

Blogging Wizard

With the launch of ChatGPT and other AI-driven writing tools, the two main questions that bloggers have been asking have been: I am not going to be one of the.

Blogger 239
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How to Write a Blog Post with Unique Insights

Credible Content

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. With so much content readily available, how do you stand out. By publishing unique insights that your readers will not find anywhere else. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.

Blog Post 147

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The Right Way to Ask a Published Writer for Publishing Advice

Jane Friedman

Today’s post is by author and journalist Elisa Bernick. Many years ago, I was at a book launch for a writer I didn’t know for a book I hadn’t bought. A mutual friend urged me to approach this writer with a question about how to publish the book I was working on. I hesitated for all the right reasons: I didn’t know this writer, why would he share this precious information with me?

Publisher 130
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This Underappreciated Technique Helps You Communicate With Punch and Style

Enchanting Marketing

Uh oh. I’ve been studying writing for years. But somehow I missed how powerful parallelism is. Sure, I use it in my writing. But I hadn’t really thought much about it … until I started gathering examples. And wow. Some of the best copywriters and social media writers use parallelism to communicate their message with power and style.

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10 Timeless SEO Copywriting Tips to Rank Higher (+ Examples)

Smart Blogger

Are you grappling with the ever-evolving world of SEO copywriting? You’re not alone! It’s a powerful tool that, when wielded correctly, can skyrocket your site’s visibility. But here’s the kicker: understanding its nuts and bolts can be as tricky as a Rubik’s Cube. From keyword placement to engaging meta descriptions, we’re about to spill the beans on actionable techniques.

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22 Eye-Opening Creator Economy Statistics (2023 Data)

Blogging Wizard

How many professional creators are there? How many creators are there total? How much do creators earn per sponsored post, and what other income streams do they use? In this.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Writer’s Callus: The Silver Lining It Reveals

The Write Life

Writers write, right? They spend their days drafting, rewriting, and finalizing and their nights dreaming about perfectly crafted sentences and what’s next. But what writers may not realize is if they go too long without a break, they’ll show signs of their dedication with a writer’s callus. If you prefer writing outlines and drafts by hand, you may have experienced a writer’s callus before.

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How To Reinvent Your Content Discovery Strategy in the Age of AI

Content Marketing Institute

What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?

Content 124
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How to Get through Your First 6 to 12 Months of Blogging

Blogging From Paradise

(Updated 5-1-2023) Blogging feels promising and scary for beginners. New bloggers usually see potential freedom combined with a myriad of problems.

Blog 131
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CV vs. Résumé: What’s the Difference?

Grammarly

Are you confused about the difference between a curriculum vitae (CV) and a résumé? You’re not alone. They’re both used to apply for jobs, and on the surface they look similar. Many people even use these terms interchangeably, but they actually have different meanings and serve different purposes. In this guide, we’ll explore the differences between a CV and a résumé to help you understand which one to use.

Medical 117
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The State of Freelance Isn’t Free

Freelance Union

Policy change is in the air for US freelancers! Freelance Isn’t Free Law is already in effect in New York City , Seattle , and Minneapolis and continues to move across the country with recent legislative wins in Los Angeles and Columbus, Ohio. Now, New York has re-introduced the statewide bill and California,  New Jersey, Illinois, Kansas, and Missouri also have similar proposals on the docket for this year.

Freelance 114
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4 Inspiring Music Blog Examples For 2023 (+ Key Takeaways)

Blogging Wizard

Music blogs come in all shapes and sizes. That’s why in this post, we’re rounding up the best music blogs from around the web. We try to cover every base.

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The Fascinating Neuroscience of Scene

Jane Friedman

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Join us on May 11 for the online class Your Novel’s 4 Key Scenes. There are two fundamental modes in fictional storytelling: summary and scene. Summary is the storyteller’s voice —the one that leads us skillfully through the story, collapsing and condensing time as necessary in order leave out the irrelevant bits, and tell us what we need to know, in terms of backgr

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Must-Have Checklist To Creating Valuable Content

Content Marketing Institute

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Start a Blog the Right Way

Blogging From Paradise

(Updated 5-3-2023) Do you feel confused about how to start a blog? Blogging feels exciting but overwhelming in the beginning.

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What’s the Difference Between “Nonetheless” and “Nevertheless”?

Grammarly

Nonetheless and nevertheless appear to be similar words, but they have slightly different meanings. Nonetheless means “in contrast to something that happened or was said.” Nevertheless means “in spite of something happening.” Here, we’ll give you some tips on how to remember the difference between nonetheless and nevertheless in your writing. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Nonetheless vs. nevertheless The definition of nonetheless

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How to Relieve a Stress Headache

Freelance Union

This article is posted with permission from our partner s at MetroPlus. Learn more about your health insurance options from MetroPlus. WEDNESDAY, April 26, 2023 (HealthDay News) -- You had a rough day at work and got stuck in traffic on the way home, and suddenly your head starts pounding. Stress headaches can be debilitating in the moment, but you don’t have to suffer indefinitely.

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5 Inspiring Food Blog Examples For 2023

Blogging Wizard

Are you interested in starting your own food blog and sharing your recipes with the world? Food blogging has become one of the most popular forms of blogging, and there.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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10+ Top Social Media Apps (& Platforms) For 2023

Smart Blogger

Navigating the world of social media apps can feel like traversing through a labyrinth. With an avalanche of options at your fingertips, how do you decide which ones truly align with your needs? Worry not, because we’ve done the heavy lifting for you! From connecting with friends to growing your business, these apps will reshape the way you interact online.

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How To Create Disruptive, Innovative Content That Aligns With Your Brand

Content Marketing Institute

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.

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Writer’s Block? Maybe You’re Writing in the Wrong Format

Jane Friedman

Today’s post is by author and writing coach April Dávila ( @aprildavila ). Earlier this year, I took a week-long writing retreat at the Dorland Mountain Arts Colony in Temecula, California. I had an idea for a new project and had written about 10,000 words, but I wanted some focused time to dive in and figure it out. The week started off well. I wrote 13,000 words in the first two days, exploring characters and drafting scenes that had been percolating in my head, but on the third day everything

Writing 113
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Learn the Difference Between “Either” and “Neither”

Grammarly

Whether you’re a word nerd, a curious new learner, or someone simply wanting to up their grammar game, the English language can present its share of challenges. One example of this is the words either and neither , which are spelled similarly and also sound alike. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Either means “one of two options.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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What to do instead of paying for an emergency without insurance

Freelance Union

What to do instead of paying for an emergency without insurance New York is the greatest city in the world, and an inspiring one that’s full of possibilities. Outcomes can always be both positive… or negative. No one can know the future, so even if you are doing fine, you still need health insurance. A bad day in the Big Apple with insurance is always better than a bad day without it.

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7 Inspiring Travel Blog Examples For 2023

Blogging Wizard

How many travel blogs can you name off the top of your head? If you can’t name any or can only name a few, you’re in the right place because.

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Google Ranking Dropped Dramatically? (Here’s What to Check)

Ahrefs

But before you make any changes, it’s important to check certain things first. Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted.

SEO 111
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How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

Content Marketing Institute

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha