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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. This post reviews Victor’s story of what Arrow Electronics has learned from its bold foray into the media business. What Arrow Electronics has learned about running media companies.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

DigitalSTROM is a smart home system that can program your electronics to follow your patterns of life – coffee made for you before you get up, lights turned on when your alarm goes off, or thermostat turned up shortly before you’re scheduled to come home from work. How brands can use bots for content creation.

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4 Business Models for Content Marketing

Content Marketing Institute

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. At the lower end of this spectrum, a team may simply be focused on a single owned media platform and deliver value through its direct access and insight into the audience.