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People Round Up, Mid-December, 2023

Publishing Trends

At Random House Children’s , Julie Black has been named senior VP of sales strategic planning at Penguin Random House. Kristin Rasmussen , formerly co-executive director at CALIBA , has joined Scholastic as district sales manager. Gary Thompson has joined as editorial director for Square Enix Manga & Books.

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People Round Up, Early January, 2024

Publishing Trends

Janice Audet , formerly executive editor at Basic Books of Hachette Book Group , has joined The MIT Press as editorial director. At Blackstone Publishing , Mike Heuer has joined as national sales manager. At Macmillan Publishers , Susannah Noel has joined as production editor for managing editorial.

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People Round-Up, Mid-December 2022

Publishing Trends

Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. Josh Marwell , President of Sales at HarperCollins, is retiring. Additionally, Fernanda MartĂ­nez has launched an editorial services agency, Fernanda Literary Services.

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People Round-Up, Mid-November 2022

Publishing Trends

He has most recently worked as Sales and Marketing Director at Northwestern University Press. At Wonderwell , Eva Avery joins as Editorial Director. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. At the University of Alabama Press , J.D. PROMOTIONS.

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People Round-Up, Early December 2023

Publishing Trends

At Penguin Random House SVP, sales & customer operations John Bohman will retire on December 15 as part of the company’s VSO. Chris Kouzes has joined Cottage Door Press as senior VP of sales. Samantha Slavin has been promoted to manager of diversified sales. Amber Cortes has joined as junior associate for procurement.

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7 Areas to Focus on During Your Mid-Year Blog Review

ProBlogger

This is a good time to take another look at your editorial plan (or create it if you don’t have one). If you’re selling a product or service, does most of your revenue come from launches or long-tail sales? The sales come in quickly at first, but then they quickly die down. Maybe you need to review your media kit as well.

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B2B Marketing with Print Materials

Susan Greene

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. For B2B marketing, printed materials can be effective sales tools. Sales Letters. One of the best ways to introduce your company to new customers is with sales letters.

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