article thumbnail

A Noob’s Guide to Ghostwriting as a Freelance Writer

Freelance Writing Jobs

The whole idea of a blog is to step away from the sales copy that is on your website about your brand and offer something free for your potential customers that has value. So, while the goal of a blog is to lead customers to a website, this fact cannot be obvious, and sales copy should be left at the door.

article thumbnail

What is Copywriting? A Modern Definition and How-To Guide

Make a Living Writing

Find a small business in your town that needs a sales page written or a mailer created, do it pro-bono for the clip, and you’re on your way. 6 Quick Copywriting Tips How do you put these sales copywriting puzzle pieces together to create great sales copy? And they don’t make for good portfolio samples.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Create a Writing Portfolio That Kicks Butt. “Do Here’s a link to my writing portfolio. Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog.

Freelance 126
article thumbnail

Copywriting 101: How to Become a Copywriter [Free 2023 Guide]

Smart Blogger

White papers – In the B2B space, lots of companies create white papers to demonstrate their product. Lead magnets and sales letters would fall into this category. With copy written for branding, your goal is to create trust and memorability around the product, company, or personality.

article thumbnail

What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

They translate complex information into easy-to-understand language, creating user-friendly manuals, digestible white papers, and crystal-clear product descriptions. B2B Copywriting Ever come across a detailed case study or a persuasive white paper that nearly had you reaching for your company credit card?

article thumbnail

Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

Each stakeholder will have different concerns and require unique sales material. The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. Blake ’s portfolio page. Its indirect nature is its biggest advantage.

article thumbnail

Is Your Education Useless? | Men With Pens

Men With Pens

That fascination is one of the reasons why I’m now so interested in sales and marketing. Good sales copy can make people happy, sad, worried, frustrated… anything you want. Ultimately, good sales copy is all about convincing some complete stranger’s brain that whatever you’re selling is a great idea.