The urgent need to get ahead of AI writing tools in 2024.
Nick Ursborne
DECEMBER 26, 2023
As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. The question now is how we can be part of the future of writing online. Our role is to contribute the deep emotional layers of what it means to be human. In fact, emotion is the primary driver of all our purchase decisions.
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