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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 101
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5 Alternatives to Yahoo Groups

Neil Patel

Yahoo launched Groups in January 2001. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. It can help you position your brand, find potential customers, and build long-term relationships with them. What Was Yahoo Groups Used For?

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Building audiences through rented social sites won’t produce sustainable results, says @drmckee.

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13 Best Affiliate Marketing Website Examples

Backlinko

Wirecutter Niche: Product reviews for household items, gadgets, and electronics Estimated monthly visits: 64,800 Most active affiliate programs: Amazon Associates; GoPro; The Home Depot; Apple; Best Buy Wirecutter has proven itself as an expert when it comes to researching, testing, and reviewing products for its audience.

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