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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 99
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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. It closed its last store in 2001.) What’s the audience’s problem? In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Not Rudolph’s. >>

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Unlock Better Reach: Bridge the Gap Between Online and Offline Activities

Jane Friedman

Today’s post is an excerpt adapted from Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson ( @beckyrbnsn ). Someone who has influence online but not offline is a master of branding. People in this group are positioned to create the biggest possible audience and lasting impact for their work.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Building audiences through rented social sites won’t produce sustainable results, says @drmckee.

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5 Alternatives to Yahoo Groups

Neil Patel

Yahoo launched Groups in January 2001. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. It can help you position your brand, find potential customers, and build long-term relationships with them. What Was Yahoo Groups Used For? Facebook Groups.

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What You Can Expect From AI Content in 2023

BKA Content

That means, currently, these instant blogs may become instant destroyers of your brand credibility and online presence. A computer program that can generate human-like content in minutes feels like something straight out of 2001: A Space Odyssey. Those aren’t any of our actual key values.

Content 93
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AI Content Exposed: The Truth Behind AI Bots in 2023

BKA Content

That means these instant blogs can become instant destroyers of your brand credibility and online presence. A computer program that can generate human-like content in minutes feels like something straight out of 2001: A Space Odyssey. Those aren’t any of our actual key values.

Content 91