How to Use Documentary Filmmaking Techniques to Craft Memorable Content
Content Marketing Institute
JUNE 8, 2018
In 2001, apparel brand Vans sponsored the feature-length documentary, Dogtown and Z-Boys, chronicling the early skateboarder culture of Southern California. While Vans funded the project, the filmmakers retained creative license. Church’s Chicken wanted to increase brand awareness and traffic. Be creative.
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