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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

In 2001, apparel brand Vans sponsored the feature-length documentary, Dogtown and Z-Boys, chronicling the early skateboarder culture of Southern California. While Vans funded the project, the filmmakers retained creative license. Church’s Chicken wanted to increase brand awareness and traffic.

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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. of communication professionals rely on branded content. of communication professionals rely on branded content. Projects , and Original. USCAnnenberg ?#research

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13 Best Affiliate Marketing Website Examples

Backlinko

million Most active affiliate programs: British Airways; Ryanair; AdSense Founded in 2001, Skyscanner has quickly become a trusted resource for people looking to compare and book flights, hotels, and car rentals. Apart from their reviews, the affiliate website also has a podcast, The Passionate Runner, which aids in spreading brand awareness.

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