Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

Storytelling 98

Storytelling Content Entertainment Script 98

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. of communication professionals rely on branded content. Humor is a sure crowd-pleaser, but it isn’t the only way to capitalize on branded content’s power.

Brand 95

Brand Banking IT Entertainment 95

ProBlogger

JUNE 25, 2012

Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. Things grew nicely until 2008 when the housing marketing collapsed, ruining many pool companies and forcing us to figure out a way to continue to survive despite so few potential clients. I’m dang good at storytelling.

Blog 38

Blog Blogging Brand Awareness Storytelling 38