Contently
DECEMBER 21, 2022
It closed its last store in 2001.) Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. May was a copywriter working at the Montgomery Ward & Co., million shoppers.
Content Marketing Institute
JUNE 8, 2018
While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.
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Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. of communication professionals rely on branded content. Humor is a sure crowd-pleaser, but it isn’t the only way to capitalize on branded content’s power.
ProBlogger
DECEMBER 30, 2011
Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines. Sarah Peck.
Content Marketing Institute
JULY 20, 2018
Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. The meeting between Dale Sr.
Content Hacker
DECEMBER 15, 2022
Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Short-Form Content.
ProBlogger
JUNE 25, 2012
Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. Things grew nicely until 2008 when the housing marketing collapsed, ruining many pool companies and forcing us to figure out a way to continue to survive despite so few potential clients. I’m dang good at storytelling.
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