Remove 2001 Remove Brand Awareness Remove Creativity Remove Persuasion
article thumbnail

What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. of communication professionals rely on branded content. Are you experimenting with branded content in 2019? USCAnnenberg ?#research research Click To Tweet.

Brand 95