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Remove 2001 Remove Brand Awareness Remove Creativity Remove Storytelling
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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Click To Tweet.

Storytelling 98
Storytelling Content Entertainment Script 98
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What It Means to Get Branded Content Right

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. What makes this approach universally appealing – to viewers seeking a great story as well as businesses looking to enhance brand awareness ? For its Original.

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Brand Banking IT Entertainment 95
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