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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video.

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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. of communication professionals rely on branded content. And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption.

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GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI

Content Hacker

3 Key Downsides of AI for Long-Form Content. To contrast, Alyssa’s content is engaging, readable, and interesting – to the point, effective, and unique. Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. Short-Form Content. It Writes Fluff.

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20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines. Sarah Peck.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. CMWorld Click To Tweet.