Men With Pens

MARCH 25, 2010

Written by Agent X - 25 Comments When I get an email from pro copywriter Dean Rieck , I’m always happy. One of the worst mistakes copywriters make is to assume their job is about writing. After all, the word “writing” is in the word “copywriting.” But writing and copywriting are two very different things.

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Copywriter Copywriting Food Copy 81

Income Diary

MARCH 31, 2024

In 2024 at least 60% of affiliates are using “blogging” as their primary method of “driving traffic” to their website. So many affiliates just do a Copy and Paste – don’t do that! He was able to sell over 100 copies of my plugin by writing a post, adding images and a video then emailing it to his list.

Marketing 52

Marketing Promotion Sales Blogger 52

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Now imagine the web copy on your site. Not your blog; the part of your website that’s devoted to convincing your readers to buy your services. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box.

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Copy Freelance Copywriter Copywriting 52

Men With Pens

FEBRUARY 6, 2013

Maybe he wants a new website, or some copy, or marketing advice. Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. So how often do you say it to your prospects?

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Consulting Copywriter Copywriting Projects 72

Men With Pens

JUNE 13, 2010

And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. James: Do you ever feel guilty writing sales copy?

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Copywriter Copywriting Copy Banking 57

Men With Pens

JANUARY 19, 2010

Without further ado, allow me to introduce The Princess Bride Guide to Copywriting. Use that to your advantage in your copy. If you use the wrong words as descriptors in your copy, it’s going to make you sound like an idiot – especially if you clearly think you have the right word. Like a NORMAL person.

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Copywriter Copywriting Hospitality Copy 110

Men With Pens

MARCH 21, 2010

There’s a lot more to writing web copy than that – and you’ll learn it from cars. And that’s what your web copy needs to do for your client. Don’t neglect the basics of what goes under the hood of your web copy, of course. You’ll find those articles right here on Men with Pens, actually. It’s good advice.

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Copy Copywriter Copywriting Storytelling 48

Men With Pens

JANUARY 28, 2013

Everything I’ve just said isn’t news – all the pros tell you this: Write compelling website copy to pull in new customers. How do you make website copy more compelling and effective for your business?… first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

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Writing Persuasion Consulting Copywriter 46

Men With Pens

MARCH 30, 2010

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. 9 Responses to “How to Write Sales Copy When the Standards Don’t Apply&# Comments Read below or add a comment.

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Sales Copy Copy Sales Writing 44

Men With Pens

DECEMBER 1, 2011

You might have put some effort into your website already. Maybe you need better website design. Maybe you need brilliant copy. We usually sell our 5-page web copy package for $2,387. We usually sell our world-class websites (complete with logo, social media customization and blog) for $4,999. Website Design.

Copy 48

Copy Copywriter Copywriting Social Media 48

Men With Pens

DECEMBER 19, 2012

They complain they’re having trouble getting new clients or earning a decent living from their business, and after I take one glance at their website, I can see why. Most freelancers have a terrible website. Maybe the copy is terrible. I was planning to get around to that…” They know their website has problems.

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Freelance Copywriter Copywriting Copy 51

Men With Pens

NOVEMBER 10, 2011

That’s about how long we spend on a website before deciding whether or not it’s worth our time. It’s possible to put your website in front of thousands of people on any given day. How you got them more clients – with great web design, fantastic copy, killer marketing strategies – was a detail. Considerably. It still works.

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Copy Concept Copywriter Copywriting 76

Men With Pens

MAY 6, 2012

And if your business has a website, a blog, or operates online, then writing skills are crucial. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. Another rockin' post from Men with Pens!

Writing 43

Writing Copywriter Copywriting Copy 43

Men With Pens

JULY 29, 2012

Far too many blog posts and pages of web copy are “I” or “we” focused like this: In this post, I’m going to teach you… We are a prize-winning company… Some “I” language is fine. Here’s an example: The tests were conducted on several websites… (passive voice). Want an example?

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Blog Post Writing Post Sales Copy 90

Men With Pens

JUNE 12, 2011

So they give me the virtual finger, go work their asses off throwing together a business plan, mocking up a website, writing copy, and what have you. Post by James Chartrand James Chartrand is the pen name of a thirty-something copywriter, problogger and online entrepreneur from Montreal, Quebec, Canada. Everyone knows that!!!

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Copywriter Copywriting Copy Management 82

Men With Pens

MARCH 9, 2010

When I spoke with them about their business, they all had one common question: “Why is having a website such a big deal?&# Most people asking this question smile and nod when you tell them they really need a website, but most of them are thinking, “This person is trying to sell me something I don’t need. But it could.

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Website Advertising Portfolio Consulting 66

Men With Pens

JANUARY 1, 2013

Blog posts, newsletters, website copy, emails… you have to write a lot to achieve your business goals. You know you need copywriting for your website, but you aren’t really sure how to write website copy that actually brings you sales. The problem is that you don’t know how.

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Copywriter Copywriting Storytelling Content Creation 48

Men With Pens

AUGUST 15, 2012

I’ve been a copywriter for almost 20 years now. What works to make the doubt be quiet so we can get down to the business of hammering out copy for websites or ads for air conditioners or hey, even that novel we’ve got locked a drawer somewhere? When she couldn't find a website that would help her - she created one herself.

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Writing Copywriter Copywriting Writer 61

Men With Pens

JANUARY 26, 2010

Does your website copy look like you’re trying to impress that professor who won’t give out an A unless you blind him with such stunning prose that he rocks back in his leather-upholstered chair, glassy-eyed, pipe askew, groping blindly with his grading pen? Who could make their website copy better (and simpler).

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Prose Copywriter Copywriting Food 50

Men With Pens

SEPTEMBER 2, 2012

You know this, because all the pros tell you to write compelling website copy to increase your client base and sales. How to write compelling website copy that draws in new customers. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Not after the course – after each lesson.

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Writing Copywriter Copywriting Copy 44

Men With Pens

MARCH 8, 2010

You may not think that your website, your blog, your freelance business, is something you need to think about in your last will and testament, but it is. Consider what you’d like for your website, your blog or your online business if you were to pass on. Written by James - 58 Comments My great-aunt passed on this winter.

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Website Freelance Insurance Portfolio 75

Men With Pens

JANUARY 9, 2013

You see, many people tell me they wish they could register for Damn Fine Words, because they know that if they could just get in the course… …they could set their business firmly on the path of success, because they’d finally have the skills to write engaging website copy that pulls in much-needed clients.

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Writing Prose Retail Content Creation 64

Men With Pens

DECEMBER 8, 2011

Would a better website boost your sales? Would more focused web copy turn more visitors into clients? Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners.

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Banking Copywriter Copywriting Sales 57

Men With Pens

AUGUST 20, 2012

You see, many people tell me they wish they could register for Damn Fine Words, and that if they could just get in… …they could finally start that online business, because they’d have the skills to write website copy that pulls in clients. She loves the color blue, her kids, and ice skating.

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Writing Prose Post Retail 50

Men With Pens

JANUARY 3, 2012

Write compelling website copy to land clients and sales. How to create compelling web copy. It showed in their web copy, because it didn’t bring in sales. Damn Fine Words Writing Course: Now Open to New Members first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. No one tells you how.

Writing 43

Writing Content Creation Copy Copywriter 43

Men With Pens

FEBRUARY 27, 2010

To a web-savvy visitor, those keyword-laden phrases can look like this is a junk website, so get your name in front of the keywords. The web copy itself is a bigger concern. I wonder if they have a website?” The domain name, denver-motorcycle-lawyer.com , is tricky. For example, “We’re ready to help. It’s okay.

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Website Keywords Copy Hospitality 43

Men With Pens

AUGUST 4, 2010

If you’re pitching a website, look for “Editorial Guidelines&# or “Contributor information&#. Attach a copy of the original query to the email. I do this often, and include the responses under the published articles on my website. Copyright 2006 - 2010 30 Sous Zero Inc - All Rights Reserved.

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Publisher Publishing Publishing Freelance 71

Men With Pens

JULY 1, 2012

But you’re more likely to see a payoff on that effort when you’re offering something new, unique, and shiny – as opposed to the same old boring ebooks everyone and their mother knocks around on their website. How to Boost Your Blogging Game with Digital Flipbooks first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Freelance Copywriting 57

Freelance Copywriting Search Engine Optimization Copy Editor Blog 57

Men With Pens

JULY 14, 2010

The world is full of dreaming writers who have heard golden stories of the great beyond (working full time as a well-paid freelance copywriter) but who have yet to make the mysterious transformation from mere mortal to freelance god. IDENTITY It’s not enough to be a copywriter. You can’t tell one from the other.

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Freelance Copywriter Copywriting Freelance Copywriting 66

ProBlogger

JUNE 30, 2012

In 2006 I opened my first copywriting business, sans blog. My blog is entirely responsible for my success in the copywriting industry. Typically I post around two to three times a week, but I have a dirty little secret to share: While the bread and butter of my business is copywriting, I don’t blog about copywriting.

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Consulting Blog Blogging Copywriter 41

Men With Pens

MARCH 23, 2010

Why don’t you answer a couple of questions for us about who you really are, and we’ll use that information to make your web copy sound more like you? They don’t know the reasons, or they don’t have the ability we have to work them into their own web copy. Then you can go put that voice into the web copy. Make a note.

Copy 61

Copy Copywriter Copywriting Social Media 61

Men With Pens

APRIL 11, 2010

It’d be nice to have a website, but I don’t really need one. I’d like a website, but I’m having a hard time justifying the expense.&# He needed to know more about why he should spend money on a website he didn’t really need. Then he asks my client for his website address. Having a website?

Website 63

Website Copywriter Copywriting Electronics 63

Men With Pens

JUNE 23, 2010

Well, she would have been, except she called copywriters vanilla. There are copywriters, bloggers, academic writers (the vanilla of the writing world?), Get a copy of Chip and Dan Heath’s book Made to Stick if you want the authoritative take on this.) Can we have disco music and flashing lights?) Now I’m offended.

Writing 64

Writing Copywriter Copywriting Blogger 64

ProBlogger

MARCH 20, 2017

Back in 2006 I noticed I started getting a lot of two types of emails: People wanting to hire bloggers would email me asking if I knew anyone suitable for a blogging job that they had. While it started slow with just a new job every few days – since 2006 we’ve had well over 10,000 jobs listed! How to Apply for a Blogging Job.

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Proofreader Blog Blogging Advertising 32

Men With Pens

APRIL 25, 2010

Dean Rieck is one of America’s top copywriters and never, ever procrastinates. He stays busy writing for his many clients and providing copywriting tips for smart copywriters at Pro Copy Tips. Reorganize your GTD folder. If for no other reason, do it for the irony. He really wants you to visit his blog today.

Writing 103

Writing Copywriter Copywriting Projects 103

Men With Pens

MAY 9, 2010

The never-fail secret to making sure your client is thrilled with the web copy you write 99.999% of the time. Contained within this word is the secret to web copywriting that knows the heart and mind of your client – yea! Why You Should Use a Questionnaire Questionnaires don’t just work for web copywriting services.

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Copywriter Copywriting Copy Projects 52

Men With Pens

MARCH 18, 2010

Between them, they’ve founded a role-playing gaming company, written for gaming publications like Wizards of the Coast and Dragon Magazine, written nine books, and host three incredibly popular websites, RolePlaying Tips , Campaign Mastery and Dungeon Mastering. The response was pretty overwhelming. Powered by frugal

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Copywriter Copywriting Copy Portfolio 42