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Why being a nice guy will get you slaughtered in marketing

Ben Settle

Real life story about that: I learned this lesson the hard way in 2006. It was for a course for freelance copywriters. All you do is build entitlement, get zero consumption of whatever it is you are generously giving away to play Mr. Nice Guy, and, eventually, earning lots of resentment when you DO finally sell something.

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3 Simple Questions Your Website Should Answer

Men With Pens

Post by Jesse Lancos Jesse Lanclos is a freelance copywriter and business content writer. 3 Simple Questions Your Website Should Answer first appeared on Men with Pens Copyright 2006 - 2013, All Rights Reserved. So you’ve got 3 advanced degrees. You’ve been featured in glossy magazines.…

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How to Set Your Copywriting Fees and Earn What You’re Worth

Men With Pens

Today’s post is a killer, and it comes to us from none other than Dean Rieck , a copywriter I respect for his straightforward attitude and damned smart advice. A couple of recent conversations got me thinking about setting fees for copywriters. Many copywriters misunderstand the project fee. Working for $5?

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7 Mighty Keys to Become a Freelance God |

Men With Pens

Dean Rieck decided to come on over and tell you the secrets you’re missing to making it as a freelancer – enjoy! IDENTITY It’s not enough to be a copywriter. There are zillions of copywriters these days, and they all claim they’re the best. Dean Rieck is a long-standing member of the Pantheon of Freelance Gods.

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How to Master the Freelancer’s Uber-Sell

Men With Pens

Lambert is a freelance copywriter and content marketing specialist who constantly thinks about uber-selling his clients and blogs about what he should have done at Words That Begin With You. How to Master the Freelancer’s Uber-Sell first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

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Full-time Freelance Writing Jobs | Men With Pens

Men With Pens

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. If you want to make a career of writing, should you look for a full-time job in a company or strike out on your own as a freelancer?

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Do Clients Need to Like You to Buy? | Men With Pens

Men With Pens

For example, let’s say I want to learn how to be a better copywriter. “How to be a kick-ass copywriter,&# I type in. What I care about is fulfilling my need – learning how to be a better copywriter. Keep in mind that the article discusses the initial conditions required to be in place for a first-time purchase.