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Why being a nice guy will get you slaughtered in marketing

Ben Settle

And it’s all pure, unadulterated self-projection and, I would add, self-delusion. Real life story about that: I learned this lesson the hard way in 2006. It was for a course for freelance copywriters. But these guys always think “they’re” business is different. That they are somehow “above” it all.

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How to Set Your Copywriting Fees and Earn What You’re Worth

Men With Pens

Today’s post is a killer, and it comes to us from none other than Dean Rieck , a copywriter I respect for his straightforward attitude and damned smart advice. A couple of recent conversations got me thinking about setting fees for copywriters. Charge hourly for long or uncertain projects. Working for $5?

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The secrets of a top copywriting pro | Men With Pens

Men With Pens

And you’ll learn why right here in this valuable interview with a pro copywriter. I’ve turned down a few projects because I knew they were scams or they used unethical tactics. As a rule, I can work for about 3 hours on one project before getting a little loopy, so I move on to something else in the afternoon.

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How to Boost Your Blogging Game with Digital Flipbooks

Men With Pens

Customize the digital project on the site with live links, ads, meta tags, branding, etc. Since you’re free to produce a digital flipbook at any frequency you desire (weekly, monthly, quarterly, annually, special projects or reports only, etc.), EditionDuo. The procedure: Design your PDF(s). Upload the final PDF file to the site.

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7 Mighty Keys to Become a Freelance God |

Men With Pens

Dean Rieck decided to come on over and tell you the secrets you’re missing to making it as a freelancer – enjoy! IDENTITY It’s not enough to be a copywriter. There are zillions of copywriters these days, and they all claim they’re the best. You can’t tell one from the other. So, who are you?

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How to Master the Freelancer’s Uber-Sell

Men With Pens

Here are some examples: You’ve just finished an incredibly successful web design project for a small retailer at a local mall. Lambert is a freelance copywriter and content marketing specialist who constantly thinks about uber-selling his clients and blogs about what he should have done at Words That Begin With You.

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Full-time Freelance Writing Jobs | Men With Pens

Men With Pens

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. If you want to make a career of writing, should you look for a full-time job in a company or strike out on your own as a freelancer?