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How to Write Sales Copy When the Standards Don't Apply | Men With Pens

Men With Pens

These folks needed a sales page to sell their product, and since James is a ridiculous rock freak, he was falling all over himself to oblige. And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose.

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The secrets of a top copywriting pro | Men With Pens

Men With Pens

And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? James: Do you ever feel guilty writing sales copy? Writing sales copy is noble and necessary.

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Should You Go Back to School? | Men With Pens

Men With Pens

People want to see your portfolio, your testimonials, and your professional-looking website. If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer sales copy that converts. Especially since no one cares about your degree. That’s right.

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Why Web Copy is More than Just Words | Men With Pens

Men With Pens

Help your web copy get read by new clients who can’t wait to hand you money for the services you offer. Get your sales copy read. If you need killer copy that hooks in new clients and gets them reaching for their wallet, contact us today. We write the words that get you noticed – and get you the sales.

Copy 52
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How to Avoid Wasting Your Blog Client's Money | Men With Pens

Men With Pens

And many online copywriters are thrilled to land a new blogging gig – so thrilled they rarely pause to wonder if writing for their client’s blog is really the best investment of that person’s marketing budget. You can spruce up the conversion rate of their existing site content and sales copy.

Blog 51
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Emotional Benefits: Are You Using Them Enough? | Men With Pens

Men With Pens

Allow me to demonstrate in a fictitious piece of sales copy targeting my teen: “Dearest daughter of mine, Imagine it’s the end of summer and the last day of work. That rockstar feeling? That’s one hell of an emotional benefit. I think we’ve all arrived at a very special place. Powered by frugal

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Is Your Education Useless? | Men With Pens

Men With Pens

Even Taylor, a Men with Pens copywriter, doesn’t really think she gets much out of her college degree when she does her job. My life changed and I found myself following a different career path – several of them, in fact, before I became a copywriter and settled in quite happily. And she has a degree in ENGLISH , for Pete’s sake.