2006 Copywriter Sales Copy Website 
Men With Pens
MARCH 30, 2010
These folks needed a sales page to sell their product, and since James is a ridiculous rock freak, he was falling all over himself to oblige. And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose.
Men With Pens
JULY 29, 2012
While it’s often discouraged (especially in academic writing) there’s nothing wrong with “I” in blog posts or web copy – and if you try to avoid it altogether, you might end up writing weak, passive sentences. Here’s an example: The tests were conducted on several websites… (passive voice). Want an example?
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Men With Pens
JUNE 13, 2010
And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? James: Do you ever feel guilty writing sales copy? Writing sales copy is noble and necessary.
Men With Pens
MAY 2, 2010
Now imagine the web copy on your site. Not your blog; the part of your website that’s devoted to convincing your readers to buy your services. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. Get your sales copy read.
Men With Pens
MARCH 11, 2010
And many online copywriters are thrilled to land a new blogging gig – so thrilled they rarely pause to wonder if writing for their client’s blog is really the best investment of that person’s marketing budget. You can spruce up the conversion rate of their existing site content and sales copy.
Men With Pens
APRIL 6, 2010
People want to see your portfolio, your testimonials, and your professional-looking website. If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer sales copy that converts. Especially since no one cares about your degree. That’s right.
Men With Pens
DECEMBER 13, 2009
Even Taylor, a Men with Pens copywriter, doesn’t really think she gets much out of her college degree when she does her job. My life changed and I found myself following a different career path – several of them, in fact, before I became a copywriter and settled in quite happily. And she has a degree in ENGLISH , for Pete’s sake.
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