How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing
Enchanting Marketing
NOVEMBER 14, 2023
A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. So, concrete language improves customer satisfaction and increases sales. Havas et al.,
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