Enchanting Marketing

NOVEMBER 14, 2023

A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. Engage the senses When we read sensory words , it’s as if our brains enact the experiences we’re reading about. Further reading: How to Use the Word “You” Correctly to Engage Readers >> 7.

Writing 187

Writing Sales Copy Text Copy 187

Neil Patel

APRIL 20, 2021

Most of his posts have fewer than 200 words, like the one below , but the social sharing and engagement for these posts is amazing. For example, Dan Kennedy wrote sales copy that generated over $10 million in sales over the years. BlendTec took a novel approach way back in 2007 with its “Will It Blend?”

Sales 137

Sales Content Creation Advertising Education 137

ProBlogger

SEPTEMBER 22, 2016

I spent a whole year learning about blogging. I built engagement with my readership. I built a second blog where I reviewed digital cameras. The reason I began experimenting with monetizing was that my blogs were costing me money and taking up a lot of time. I just did it because I enjoyed it. I built traffic to my site.

Blogger 35

Blogger Blog Blogging Advertising 35

ProBlogger

SEPTEMBER 22, 2016

I spent a whole year learning about blogging. I built engagement with my readership. I built a second blog where I reviewed digital cameras. The reason I began experimenting with monetizing was that my blogs were costing me money and taking up a lot of time. I just did it because I enjoyed it. I built traffic to my site.

Blogger 21

Blogger Blog Blogging Advertising 21