The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

SEPTEMBER 18, 2023

In the intro, Finding readers [ ALLi blog ]; Writing the Shadow Kickstarter. Today's show is sponsored by ProWritingAid , writing and editing software that goes way beyond just grammar and typo checking. Sign up for my next Kickstarter here: Writing the Shadow: Turn Your Inner Darkness Into Words.

Creativity 98

Creativity Sales Retail Publisher 98

The Creative Penn

DECEMBER 30, 2022

I've had a draft of How to Write a Novel in my Work In Progress drive for over five years, but this year, I overcame resistance and finally finished it. Yes, creatively, because I am much happier about advertising the early books in the series now. I also wrote and published two short stories. I offered it, but I didn't focus on it.

Creativity 98

Creativity Pharmaceutical Projects Publisher 98

The Creative Penn

APRIL 24, 2023

Why is publicity still useful in an age of pay-per-click direct advertising? Show Notes Halima's writing and PR journey Finding the “story behind the story” Pitching your story from different angles Balancing PR and protecting personal stories/privacy Tailoring your press release How to prepare for an interview Is PR worth it?

Marketing 98

Marketing Publisher Publishing Publishing 98