The Creative Penn

APRIL 24, 2023

In the intro, Alliance of Independent Authors Indie Author Income Survey results ; Experience of book to TV show [and previous episode, Johnny B Truant's creative pivots ]; Michael Anderle expands on his AI-assisted goals [ 20Books To 50K Facebook ]; Loop earplugs. Because back in 2008, I did all of this. It's a very nuanced view.

Marketing 98

Marketing Publisher Publishing Publishing 98

The Creative Penn

AUGUST 7, 2023

How can authors reframe marketing to be more of a positive choice, something even creative and worth investing in? I feel like this is something that authors struggle with, because on the one hand, we feel like we're artists and creatives, so we don't want to think that our book is the same as any other product.

Ads 98

Ads Marketing Retail Publisher 98

The Creative Penn

JANUARY 6, 2023

So you'd get loads and loads of visibility when you ran a free promotion for the three days that you had with Select. And then you had the 99 pence promotions backed up by sites like Pixel of Ink, FreeBooksy, BargainBooksy, BookBub came a little bit later, but it was a big entry into the market. So a new book or promotion, anything.

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Some only use AI tools for generating sales descriptions or ad copy.

Text 98

Text Creativity Publisher Publishing 98