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The 7 Rules of Copywriting for Beginners

Income Diary

To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”. If you stripped out all the copy from your online business, what would you have left?

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The Definitive Guide to Online Reputation Management

Neil Patel

Most small and medium sized companies do not invest much on communication, and they struggle with this concept. We have plenty of outlets to do what we need… — Dark Horse Espresso (@darkhorsecafe) January 15, 2010. Easier said than done! As a result, their efforts usually are incorrect or inconsistent. Address Criticism.

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How to say no to clients | Men With Pens

Men With Pens

You could write new copy to draw readers in closer and get them hiring you more. Go further with this concept of hiring yourself. Brett ( @brettpopoleo ) March 1, 2010 at 2:30 am Thanks for the insight. Popoleo’s Pointing Dog’s Reply Solomon March 1, 2010 at 7:33 am Thanks for the great post! Of course not. Reply Mary E.

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Writer's Block - and One Trick to Beat It |

Men With Pens

I wrote web copy and ebooks and taglines and fiction and all kinds of writerly stuff. Peter Shallard - The Shrink for Entrepreneurs ( @petershallard ) June 7, 2010 at 1:15 am I’m gonna step in here and make a comment about what I think happened. I couldn’t write. Well, that’s not entirely true. I could write. Enjoy their styles.

Writer 69
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How to Set Your Copywriting Fees and Earn What You’re Worth

Men With Pens

And just to be clear, what I’m talking about here are fees for “copywriting,” or writing copy for the business market, not writing poems or short stories or even published articles, which are never going to pay much. When clients can only see your finished copy, they sometimes can’t justify the high fees you want to charge.

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Why Your Digital Persona Begins with Humanity

Men With Pens

Like I said, it’s not a new concept. An author can develop a pseudo-self through a series of books published over many years. You, as a freelancer, don’t have to wait to publish a series before people come to know you. I’ve spent the last part of 2010 doing this and will be doing much more of it in 2011.

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Launch Your Product Without Losing Your Mind

ProBlogger

At the end of August 2010, my business partner and I made the decision to document the steps I had taken to turn a blog that was earning $20 per month in AdSense money into a $500-$5000-per-month blog (all from natural traffic). copywriter: I wrote most of the copy. editor/proofreader: we had the copy revised by a few editors.

Copy 40