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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Sensory words don’t just work with physical products like the iPhone; they’re also powerful in combination with abstract concepts. In sales copy, we don’t let readers wait long to find out the answers on questions. Whether you’re writing a blog post or sales copy, consider how you can satisfy your readers’ hunger for knowledge.

Writing 184
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The 7 Rules of Copywriting for Beginners

Income Diary

To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”. If you stripped out all the copy from your online business, what would you have left?

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The Definitive Guide to Online Reputation Management

Neil Patel

Most small and medium sized companies do not invest much on communication, and they struggle with this concept. We have plenty of outlets to do what we need… — Dark Horse Espresso (@darkhorsecafe) January 15, 2010. Easier said than done! As a result, their efforts usually are incorrect or inconsistent. Our apologies.

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Find a Font: 19 Places to Find Free Fonts for Your Brand

Neil Patel

The company was originally founded in 2010 as a side project for co-founders Alexander Nedelev and Veronika Slavova. Once you finish the customization process, you can copy the link to embed the font on your website. The website’s concept is free and open-source content. Thin 100 Italic. Light 300 Italic. Regular 400.

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How to say no to clients | Men With Pens

Men With Pens

You could write new copy to draw readers in closer and get them hiring you more. Go further with this concept of hiring yourself. Brett ( @brettpopoleo ) March 1, 2010 at 2:30 am Thanks for the insight. Popoleo’s Pointing Dog’s Reply Solomon March 1, 2010 at 7:33 am Thanks for the great post! Of course not. Reply Mary E.

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Writer's Block - and One Trick to Beat It |

Men With Pens

I wrote web copy and ebooks and taglines and fiction and all kinds of writerly stuff. Peter Shallard - The Shrink for Entrepreneurs ( @petershallard ) June 7, 2010 at 1:15 am I’m gonna step in here and make a comment about what I think happened. I couldn’t write. Well, that’s not entirely true. I could write.

Writer 69
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How to Set Your Copywriting Fees and Earn What You’re Worth

Men With Pens

And just to be clear, what I’m talking about here are fees for “copywriting,” or writing copy for the business market, not writing poems or short stories or even published articles, which are never going to pay much. When clients can only see your finished copy, they sometimes can’t justify the high fees you want to charge.