Men With Pens

MARCH 30, 2010

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Not a writer? Get us to write your sales copy. Specifically, fans of one particular band. We know exactly how to make happiness happen.

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Sales Copy Copy Sales Writing 44

Men With Pens

JULY 14, 2010

The world is full of dreaming writers who have heard golden stories of the great beyond (working full time as a well-paid freelance copywriter) but who have yet to make the mysterious transformation from mere mortal to freelance god. IDENTITY It’s not enough to be a copywriter. You can’t tell one from the other.

Freelance 66

Freelance Copywriter Copywriting Freelance Copywriting 66

Men With Pens

JUNE 23, 2010

Well, she would have been, except she called copywriters vanilla. Writers come in different flavors. There are copywriters, bloggers, academic writers (the vanilla of the writing world?), technical writers and… Fiction writers. Even though only your mom and your writers’ group will ever read your fiction.

Writing 64

Writing Copywriter Copywriting Blogger 64

Men With Pens

JANUARY 7, 2010

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. Some writing jobs are just dreary, like being a marketing writer at Shoelaces-R-Us. Enjoy – it’s a good one!

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Freelance Writing Creative Director Copywriter 60

Men With Pens

APRIL 25, 2010

This is the way writers used to write. Dean Rieck is one of America’s top copywriters and never, ever procrastinates. He stays busy writing for his many clients and providing copywriting tips for smart copywriters at Pro Copy Tips. Reply susan ( @susanfinch ) April 25, 2010 at 3:13 pm Thanks.

Writing 103

Writing Copywriter Copywriting Projects 103

Men With Pens

MARCH 11, 2010

And many online copywriters are thrilled to land a new blogging gig – so thrilled they rarely pause to wonder if writing for their client’s blog is really the best investment of that person’s marketing budget. Good News for Content Writers Don’t worry. You don’t have to give up on blogging.

Blog 51

Blog Blogging Sales Copy Freelance 51

Men With Pens

MAY 26, 2010

There’s a school of writing – call it writers’ boot camp – that tells you things like: You must write every day. Writers’ block is just laziness Now, there’s some truth in these bits of advice, otherwise we’d never listen to them. Well, if you’re a writer, you probably enjoy writing.

Writing 62

Writing Writer Projects Freelance 62

Men With Pens

JANUARY 26, 2010

As a professional writer, your vocabulary is literally your stock in trade. Does your website copy look like you’re trying to impress that professor who won’t give out an A unless you blind him with such stunning prose that he rocks back in his leather-upholstered chair, glassy-eyed, pipe askew, groping blindly with his grading pen?

Prose 50

Prose Copywriter Copywriting Food 50

Men With Pens

MAY 11, 2010

Allow me to tell you: We’ve overhauled, revamped and created a truly extraordinary resource for fiction writers everywhere, and we’ve packaged it up into a very entertaining and useful book called How to Create Believable Characters. All copywriters and graphic artists welcome. Just drop us a comment and let us know.

Copywriter 43

Copywriter Copywriting Entertainment Projects 43

Men With Pens

AUGUST 4, 2010

And many freelance writers want to know how they can get their work right in the spotlight. I knew Forbes accepted blog posts from freelance writers, so I figured my odds were good. Attach a copy of the original query to the email. This way, other editors can see that I’m an experienced writer who always meets her deadlines.

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Publisher Publishing Publishing Freelance 71

Men With Pens

MARCH 8, 2010

Keep a copy handy and let executors know how to access this information so they can post it if they need to. Leave a copy with your notary or lawyer to have him attach it to the will, or put it in a safety deposit box that’s been listed in your testament. So go ahead. Write something up, just in case. pamela´s last blog.

Website 75

Website Freelance Insurance Portfolio 75

Men With Pens

FEBRUARY 28, 2010

You could write new copy to draw readers in closer and get them hiring you more. Brett ( @brettpopoleo ) March 1, 2010 at 2:30 am Thanks for the insight. Popoleo’s Pointing Dog’s Reply Solomon March 1, 2010 at 7:33 am Thanks for the great post! Ulrich ( @maryeulrich ) March 1, 2010 at 7:58 am Another strong message.

Freelance 63

Freelance Projects Portfolio Copywriter 63

Neil Patel

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. Understanding Copywriting. Copywriting is salesmanship , says Bruce Bendinger. A copywriter does. What is SEO Copywriting?

Copywriter 144

Copywriter Copywriting SEO Writing 144

Men With Pens

JUNE 27, 2010

Maquis June 28, 2010 at 1:16 am I’ll admit that I’ve definitely learned the hard way that sleep deprivation can be physically painful. Reply Þórey Ómars ( @thoreyo ) June 28, 2010 at 2:04 am Hi James. If anyone can get you sleeping your way to success, they can. First off… @Maquis: sleeping *more* as a new mom?

Freelance 69

Freelance Banking Creativity Hospitality 69

Men With Pens

MARCH 18, 2010

Many of you are creative writers, or role players , or gamers. Professor Beej ( @professorbeej ) March 18, 2010 at 11:56 pm I would simply adore being able to pay for this kind of course. Thanks for share this opportuniy Reply Dena March 25, 2010 at 7:28 pm Hmm well, i gotta admit it’s a pretty nifty offer.

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Copywriter Copywriting Copy Portfolio 42

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

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Copywriter Copywriting Consulting Creativity 56

Men With Pens

APRIL 1, 2010

Lugh ( @samldanach ) April 2, 2010 at 6:38 am Another option that I’ve recommended to a number of people trying to break into IT is to donate your services to a non-profit charity. Reply Solomon April 2, 2010 at 6:54 am It’s so timely article as I’m raw and new in a new city as we relocated recently.

Freelance 55

Freelance Portfolio Consulting Blogger 55

Men With Pens

APRIL 6, 2010

If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer sales copy that converts. Actually, we’re happy to put ourselves forward as the expert for anyone who wants to learn how to start your kick-ass web writer business. And I couldn’t afford them if I did!”

Education 49

Education Freelance Copywriter Copywriting 49

Men With Pens

JANUARY 10, 2010

Michael Martine ( @remarkablogger ) January 11, 2010 at 1:34 am There’s another kind of “wrongness.&# Why To Blog As Yourself (Even if That’s Not What You Sell) Reply Dave Doolin ( @websiteweekend ) January 11, 2010 at 3:22 am Yeah, I don’t have to like someone to trust them. You’re dangerous.

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Copywriter Copywriting Freelance Sales 57

Men With Pens

OCTOBER 24, 2010

You see, most clients hire writers thinking they’re buying writing that gets results. There’s a huge disconnect between writers and clients. You think they want killer web copy. You’re their writer, and you were hired to write words that convert prospects into customers. It’s web copy.

Writing 55

Writing Consulting Copy Copywriter 55

Men With Pens

FEBRUARY 21, 2010

Frank ( @[link] ) February 22, 2010 at 4:27 am I think it’s really interesting to look back at copy that you have written. Reply Frank ( @[link] ) February 22, 2010 at 4:32 am Working on a website, I literally travel back in time and revisit places that I’ve visited and remember experiences that I’ve had.

Freelance 48

Freelance Consulting Copywriter Copywriting 48

Men With Pens

JANUARY 19, 2010

Without further ado, allow me to introduce The Princess Bride Guide to Copywriting. Use that to your advantage in your copy. If you use the wrong words as descriptors in your copy, it’s going to make you sound like an idiot – especially if you clearly think you have the right word. Like a NORMAL person.

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Copywriter Copywriting Hospitality Copy 110

Men With Pens

JUNE 13, 2010

And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. James: Do you ever feel guilty writing sales copy?

Copywriter 57

Copywriter Copywriting Copy Banking 57

Men With Pens

MARCH 21, 2010

There’s a lot more to writing web copy than that – and you’ll learn it from cars. And that’s what your web copy needs to do for your client. Don’t neglect the basics of what goes under the hood of your web copy, of course. You’ll find those articles right here on Men with Pens, actually. It’s good advice.

Copy 48

Copy Copywriter Copywriting Storytelling 48

Men With Pens

JUNE 20, 2010

It’s all over the place, because plenty of experts (and not-so-experts) suggest reading aloud as a way to improve your work for sparkling copy. But if you’re like most writers (and you probably are), you’ve read the ‘read aloud’ tip already. You’re a good writer already. Or are you?

Text 73

Text Writer Script Copy 73

Men With Pens

AUGUST 1, 2010

Because they’re so powerful, stories are very useful for copywriters. Some writers have a hard time picking the right story for their ultimate goal. Learn about the elements of a good story, and practice writing creative fiction as much as you practice copywriting to develop and blend your skills together. How about you?

Storytelling 80

Storytelling Copy Writing Copywriter 80

Men With Pens

APRIL 15, 2010

So when it hit me, I did – and here’s her post on how to be a better writer – fast. And I’ve been soaking up advice from sites like Copyblogger and Men with Pens as well as material from some other excellent writers in the blogosphere. Most writers aren’t brimming over with confidence, either.

Writing 73

Writing Copywriter Copywriting Writer 73

Men With Pens

JULY 11, 2010

Peter Shallard - The Shrink for Entrepreneurs ( @petershallard ) July 12, 2010 at 1:55 am This is a thoughtful post. Reply Nabeel | Create Your First Website July 12, 2010 at 4:01 am Whoa Excellent post James. The more people we get talking about blogging, the better we can shape it so that we can all profit.

IT 69

IT Blog Blogging Entertainment 69

Men With Pens

DECEMBER 8, 2009

We don’t call photographers, artists, or other writers hacks when they charge for their works. Paid subscriptions would also let writers be writers instead of the affiliate marketers and AdSense gurus they have to be today. Shouldn’t bloggers have the same right? Jodi Kaplan´s last blog. Powered by frugal

Blogger 48

Blogger Post Publisher Publishing 48

Men With Pens

APRIL 29, 2010

There are dozens of reasons why writers wind up in this content limbo. Mutual respect and empathy are two keys to cultivating a worthwhile writer-editor relationship, and an imbalance can contribute to a guest post being held hostage. But writers with a piece in limbo should consider pitching the idea to other sites.

Post 48

Post Writer Blogger Publisher 48

Men With Pens

MARCH 9, 2010

OConnor ( @ocopy ) March 10, 2010 at 7:52 am It helps businesses better control their reputations online. Reply Stacey Cornelius ( @thestudiosource ) March 10, 2010 at 7:53 am A well thought-out website can show your customers you’re tuned into their needs. Can you think of other reasons? Kathleen K. Sarah Camp´s last blog.

Website 66

Website Advertising Portfolio Consulting 66

Men With Pens

FEBRUARY 25, 2010

This is a reminder for all of us that it’s not just buyer beware – it’s writer be careful, too. …Science fiction is central to everything we’ve ever done, and people who make fun of science fiction writers don’t know what they’re talking about. Ahh, science fiction, how do I love thee?

Editorial 49

Editorial Freelance Copywriter Copywriting 49

The Creative Penn

FEBRUARY 27, 2023

In the intro, the author income survey [ALLi ]; publishing clauses to avoid [ Writer Unboxed ; Writer Beware ]; copyright registration for AI-assisted comic Zarya of the Dawn [ Process Mechanics ]; tips for writing with AI [ Self Publishing Show ]; my Sudowrite tutorial. And diving into social media during that time, it was Myspace.

Landing Page 98

Landing Page Ads Publisher Publishing 98

Men With Pens

JANUARY 3, 2010

Jordan Cooper ( @NotAProBlog ) January 4, 2010 at 2:38 am Amen, James! Dumb People Click On Links Reply Michael Martine ( @remarkablogger ) January 4, 2010 at 2:50 am This would be that conversation you were talking about. Ten Steps to Rock Your Business Blog in 2010 Reply J.D. We just have to wake up and realize it.

Advertising 54

Advertising Blogger Ads Copywriter 54

Men With Pens

APRIL 18, 2010

Michelle April 19, 2010 at 1:41 am I see this happening a lot on blogs where staff members are given blog articles to write but get caught up in their day-to-day responsibilities. Don’t Be an Expert, Be a Specialist Reply Susan Allport ( @suelander_ ) April 19, 2010 at 6:22 am I think you’ve hit the nail on the head there.

Blogger 59

Blogger Copywriter Copywriting Portfolio 59

Men With Pens

JANUARY 12, 2010

Writing: The Great Dust-Mop of the Creative Mind Every writer, particularly professional fiction writers, will tell you that in order to get to the truly genius stuff, you have to write pages upon pages of complete and utter garbage. No wonder writers are always exhausted by the very idea of writing if we haven’t done any for awhile.

Creativity 62

Creativity Copywriter Copywriting Writer 62

Men With Pens

DECEMBER 13, 2009

Even Taylor, a Men with Pens copywriter, doesn’t really think she gets much out of her college degree when she does her job. My life changed and I found myself following a different career path – several of them, in fact, before I became a copywriter and settled in quite happily. I was a writer. I had a business to build.

Education 60

Education Freelance Copywriter Copywriting 60