Men With Pens

FEBRUARY 18, 2010

Today’s post is a killer, and it comes to us from none other than Dean Rieck , a copywriter I respect for his straightforward attitude and damned smart advice. A couple of recent conversations got me thinking about setting fees for copywriters. Many copywriters misunderstand the project fee. Working for $5?

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Copywriter Copywriting Projects Freelance Copywriting 97

Men With Pens

NOVEMBER 29, 2009

Written by James - 19 Comments There’s a strategy used in copywriting, and it involves being authoritative, even aggressive. Putting confidence into your copy almost to the point of arrogance is pretty powerful stuff, and it works out great for a lot of people. So how do you know if there’s too much tough love in your copy?

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Copy Website Copywriter Copywriting 50

Men With Pens

AUGUST 22, 2010

A few days ago, Glenn Murray wrote a post for ProBlogger called Bloggers Versus Copywriters: 8 Reasons Why Bloggers Do It Better. Now, to be fair, comparing bloggers to copywriters is a little like comparing masterful wizards to sword-in-the-stone apprentices. And last time I checked, neither are copywriters. Out it goes!

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Copywriter Copywriting Blogger Copy 57

Men With Pens

MARCH 30, 2010

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. 9 Responses to “How to Write Sales Copy When the Standards Don’t Apply&# Comments Read below or add a comment.

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Sales Copy Copy Sales Writing 44

Men With Pens

APRIL 25, 2010

Dean Rieck is one of America’s top copywriters and never, ever procrastinates. He stays busy writing for his many clients and providing copywriting tips for smart copywriters at Pro Copy Tips. Chris Mower ( @firesamurai ) April 25, 2010 at 12:14 pm I enjoy reading Dean’s blog. Don’t put it off.

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Writing Copywriter Copywriting Projects 103

Men With Pens

JULY 14, 2010

The world is full of dreaming writers who have heard golden stories of the great beyond (working full time as a well-paid freelance copywriter) but who have yet to make the mysterious transformation from mere mortal to freelance god. IDENTITY It’s not enough to be a copywriter. You can’t tell one from the other.

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Freelance Copywriter Copywriting Freelance Copywriting 66

Men With Pens

JUNE 23, 2010

Well, she would have been, except she called copywriters vanilla. There are copywriters, bloggers, academic writers (the vanilla of the writing world?), Get a copy of Chip and Dan Heath’s book Made to Stick if you want the authoritative take on this.) Reply poch June 24, 2010 at 7:13 am Right on Agent x. I’m hurt.

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Writing Copywriter Copywriting Blogger 64

Men With Pens

JANUARY 7, 2010

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. Copywriters can advance to Creative Director positions, for example. Enjoy – it’s a good one! And you know what?

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Freelance Writing Creative Director Copywriter 60

ProBlogger

SEPTEMBER 6, 2013

Copy is King. No banner is finished without the copy. Copy is, and always will be, the king of conversions. Copywriters rule the roost in email, video and content marketing, the creation of sales pages and other forms of paid advertising and traffic strategies. Have a close look on their size, copy, CTA and color.

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Advertising Landing Page Copywriter Copywriting 46

Men With Pens

MARCH 8, 2010

Keep a copy handy and let executors know how to access this information so they can post it if they need to. Leave a copy with your notary or lawyer to have him attach it to the will, or put it in a safety deposit box that’s been listed in your testament. So go ahead. Write something up, just in case. pamela´s last blog.

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Website Freelance Insurance Portfolio 75

Men With Pens

FEBRUARY 28, 2010

You could write new copy to draw readers in closer and get them hiring you more. Brett ( @brettpopoleo ) March 1, 2010 at 2:30 am Thanks for the insight. Popoleo’s Pointing Dog’s Reply Solomon March 1, 2010 at 7:33 am Thanks for the great post! Ulrich ( @maryeulrich ) March 1, 2010 at 7:58 am Another strong message.

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Freelance Projects Portfolio Copywriter 63

Neil Patel

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. Understanding Copywriting. Copywriting is salesmanship , says Bruce Bendinger. A copywriter does. What is SEO Copywriting?

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Copywriter Copywriting SEO Writing 144

Men With Pens

JANUARY 26, 2010

Does your website copy look like you’re trying to impress that professor who won’t give out an A unless you blind him with such stunning prose that he rocks back in his leather-upholstered chair, glassy-eyed, pipe askew, groping blindly with his grading pen? Who could make their website copy better (and simpler).

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Prose Copywriter Copywriting Food 50

Men With Pens

MAY 11, 2010

All copywriters and graphic artists welcome. Matthew : Big Red Tomato Company ( @Bigredtomato ) May 12, 2010 at 3:33 am Well, that’s an awful lot of awesomeness to deliver in a few short months and weeks! How not to receive feedback Reply Karen Putz ( @DeafMom ) May 12, 2010 at 8:43 am You guys never cease to amaze me!

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Copywriter Copywriting Entertainment Projects 43

Men With Pens

MARCH 11, 2010

And many online copywriters are thrilled to land a new blogging gig – so thrilled they rarely pause to wonder if writing for their client’s blog is really the best investment of that person’s marketing budget. You can spruce up the conversion rate of their existing site content and sales copy. What a great idea.

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Blog Blogging Sales Copy Freelance 51

Men With Pens

JUNE 6, 2010

I wrote web copy and ebooks and taglines and fiction and all kinds of writerly stuff. Peter Shallard - The Shrink for Entrepreneurs ( @petershallard ) June 7, 2010 at 1:15 am I’m gonna step in here and make a comment about what I think happened. I couldn’t write. Well, that’s not entirely true. I could write.

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Writer IT Creativity Freelance 69

Men With Pens

MARCH 18, 2010

Professor Beej ( @professorbeej ) March 18, 2010 at 11:56 pm I would simply adore being able to pay for this kind of course. With summer break coming up and me not having to teach, I plan on spending a great deal of my time working on finding a way to make a living with my writing, fiction and copy.

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Copywriter Copywriting Copy Portfolio 42

Men With Pens

APRIL 6, 2010

If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer sales copy that converts. Colleen ( @tixrus ) April 7, 2010 at 1:37 am As Tara said on True Blood, “school is for white people who want some one to read the books to them and tell em what it means.

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Education Freelance Copywriter Copywriting 49

Men With Pens

JUNE 27, 2010

Maquis June 28, 2010 at 1:16 am I’ll admit that I’ve definitely learned the hard way that sleep deprivation can be physically painful. Reply Þórey Ómars ( @thoreyo ) June 28, 2010 at 2:04 am Hi James. If anyone can get you sleeping your way to success, they can. First off… @Maquis: sleeping *more* as a new mom?

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Freelance Banking Creativity Hospitality 69

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

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Copywriter Copywriting Consulting Creativity 56

Men With Pens

MAY 26, 2010

Wanderlusting ( @Wanderlustingkh ) May 27, 2010 at 1:13 am Great post. Totally off-topic, but anyway, glad to have found your blog Reply Martin - TheUniversityBlog ( @universityboy ) May 27, 2010 at 3:27 am I love the fact that anyone with an Internet connection is on an even playing field. If you want to write, you can write.

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Writing Writer Projects Freelance 62

Men With Pens

JANUARY 10, 2010

Michael Martine ( @remarkablogger ) January 11, 2010 at 1:34 am There’s another kind of “wrongness.&# Why To Blog As Yourself (Even if That’s Not What You Sell) Reply Dave Doolin ( @websiteweekend ) January 11, 2010 at 3:22 am Yeah, I don’t have to like someone to trust them. You’re dangerous.

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Copywriter Copywriting Freelance Sales 57

Men With Pens

APRIL 1, 2010

Lugh ( @samldanach ) April 2, 2010 at 6:38 am Another option that I’ve recommended to a number of people trying to break into IT is to donate your services to a non-profit charity. Reply Solomon April 2, 2010 at 6:54 am It’s so timely article as I’m raw and new in a new city as we relocated recently.

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Freelance Portfolio Consulting Blogger 55

Men With Pens

AUGUST 4, 2010

Attach a copy of the original query to the email. Kelly Watson is a freelance journalist and copywriter who blogs about small business marketing. Copyright 2006 - 2010 30 Sous Zero Inc - All Rights Reserved. If you still don’t hear back, you can either follow up a second time or pitch the article elsewhere. Review the contract.

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Publisher Publishing Publishing Freelance 71

Men With Pens

FEBRUARY 21, 2010

Frank ( @[link] ) February 22, 2010 at 4:27 am I think it’s really interesting to look back at copy that you have written. Reply Frank ( @[link] ) February 22, 2010 at 4:32 am Working on a website, I literally travel back in time and revisit places that I’ve visited and remember experiences that I’ve had.

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Freelance Consulting Copywriter Copywriting 48

Men With Pens

FEBRUARY 27, 2010

The web copy itself is a bigger concern. Be more concise, have a more confident tone, and use excitement and urgency in your web copy so that it catches attention quickly and pulls visitors toward the inevitable step of contacting you. contact form might reassure your potential clients and let them know they won’t have long to wait.

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Website Keywords Copy Hospitality 43

ProBlogger

MARCH 6, 2011

At the end of August 2010, my business partner and I made the decision to document the steps I had taken to turn a blog that was earning $20 per month in AdSense money into a $500-$5000-per-month blog (all from natural traffic). copywriter: I wrote most of the copy. editor/proofreader: we had the copy revised by a few editors.

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Copy Copywriter Copywriting Copy Editor 40

Men With Pens

OCTOBER 24, 2010

You think they want killer web copy. And that’s the other thing about the disconnect between copywriters and clients. You already know your copy gets results. Some of those clients know that web copy is just a marketing tool. It’s web copy. Web copy needs to get on the web so it can do its job.

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Writing Consulting Copy Copywriter 55

Men With Pens

JANUARY 16, 2010

Write better copy for it. There, on the seat next to him, was a copy of The Tipping Point. Melinda | SuperWAHM ( @superwahm1 ) January 17, 2010 at 6:10 am Melani, I liked your site. Favourite Posts From 2009 Reply Kelly January 17, 2010 at 8:34 am James, Thanks for having me in. Draw attention to it. The Top 10.2

Engineering 42

Engineering Keywords Copywriter Copywriting 42

Men With Pens

JANUARY 19, 2010

Without further ado, allow me to introduce The Princess Bride Guide to Copywriting. Use that to your advantage in your copy. If you use the wrong words as descriptors in your copy, it’s going to make you sound like an idiot – especially if you clearly think you have the right word. Like a NORMAL person.

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Copywriter Copywriting Hospitality Copy 110

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.

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Copy Freelance Copywriter Copywriting 52

Men With Pens

DECEMBER 10, 2009

You and I understand the term stakeholder, but to someone running their own copywriting business, they could conjure of images of Buffy the Vampire Slayer. At least I invoice upon submission of draft copy, so that’s not a worry. PM Hut – I don’t disagree that it is an oversimplified definition. Powered by frugal

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Projects Management Freelance Copywriter 53

Men With Pens

JUNE 13, 2010

And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. James: Do you ever feel guilty writing sales copy?

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Copywriter Copywriting Copy Banking 57

Men With Pens

MARCH 21, 2010

There’s a lot more to writing web copy than that – and you’ll learn it from cars. And that’s what your web copy needs to do for your client. Don’t neglect the basics of what goes under the hood of your web copy, of course. You’ll find those articles right here on Men with Pens, actually. It’s good advice.

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Copy Copywriter Copywriting Storytelling 48

Men With Pens

AUGUST 1, 2010

Because they’re so powerful, stories are very useful for copywriters. Learn about the elements of a good story, and practice writing creative fiction as much as you practice copywriting to develop and blend your skills together. A good rule of thumb for blending storytelling with copywriting? Watch the Length.

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Storytelling Copy Writing Copywriter 80

Neil Patel

APRIL 12, 2021

Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned. And, that post could simply be regurgitated from someone else’s site – or even outright copied, word for word. That’s true of other niches and industries, as well.

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Retail Marketing Landing Page Copy 141

BKA Content

FEBRUARY 17, 2023

These positive feelings are exactly what you want your customers to experience when reading your ecommerce copy because they motivate purchasing intent and brand loyalty. Fluffy marketing copy just can’t compete with real information. An expert copywriting agency can add this type of personalized flair. Who is it designed for?

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Manufacturing Agency Keywords Copywriter 93