Neil Patel

APRIL 12, 2021

Publish those testimonials on your site. I’ve been publishing testimonials from my satisfied clients on this site for some time now, and I can attest to the fact that they help persuade prospects to convert into clients and subscribers. Apple reduces that consumer confusion by simplifying their web and sales copy.

Retail 141

Retail Marketing Landing Page Copy 141

Income Diary

AUGUST 22, 2022

To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”. If you stripped out all the copy from your online business, what would you have left?

Copywriter 52

Copywriter Copywriting Persuasion Sales Copy 52

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.

Copy 52

Copy Freelance Copywriter Copywriting 52

Men With Pens

JUNE 13, 2010

James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. Now, if you know something is a lie, you have to make a personal decision about whether you want to write the copy. Writing sales copy is noble and necessary.

Copywriter 57

Copywriter Copywriting Copy Banking 57

Men With Pens

DECEMBER 13, 2009

When you get right down to it, I’m in sales. I’m in the business of getting people to buy whatever you sell through great copy and eye-catching design. That fascination is one of the reasons why I’m now so interested in sales and marketing. Good sales copy can make people happy, sad, worried, frustrated… anything you want.

Education 60

Education Freelance Copywriter Copywriting 60

ProBlogger

DECEMBER 11, 2016

Back in December 2010, I rather impulsively did something on my photography blog that led to our biggest month of earnings ever. Back in December 2010, I rather impulsively did something on my photography blog that led to our biggest month of earnings ever, to that point. It almost doubled a normal month of earnings on my blogs.

Blog 32

Blog Blogging Promotion Sales 32