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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

In sales copy, we don’t let readers wait long to find out the answers on questions. Whether you’re writing a blog post or sales copy, consider how you can satisfy your readers’ hunger for knowledge. In Apple’s copy, I detect a joy in language, an appreciation of words. 7 (2010); ​Joshua D. New design.

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How to Write Sales Copy When the Standards Don't Apply | Men With Pens

Men With Pens

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. then you can really break down those barriers of skepticism that come into the average sale.

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The Practical Guide to Writing Conversational Copy

ProBlogger

Conversational copy is one of the best ways of creating engagement with a reader. Famous copywriter John Caples delcares conversational copy to be about “You + Me.”. If you can hold an engaging conversation with a mate at the pub, or a girlfriend over a lazy coffee date, then you have the ability to write conversational copy.

Copy 51
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The 7 Rules of Copywriting for Beginners

Income Diary

To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”. If you stripped out all the copy from your online business, what would you have left?

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How to Avoid Wasting Your Blog Client's Money | Men With Pens

Men With Pens

By offering guest post services to your clients, they’ll enjoy benefits such as: Their name on the lips of their competition Content that will be syndicated across MANY blogs More page views direct to their sales copy, higher conversions and targeted visitors There’s more you can offer your clients instead of blogging services.

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Should You Go Back to School? | Men With Pens

Men With Pens

If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer sales copy that converts. Reply TravelinOma April 7, 2010 at 1:43 am This is a great article, and a reminder that getting a degree is just the start of a lifetime of education. paraphrased.

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Why Web Copy is More than Just Words | Men With Pens

Men With Pens

The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.

Copy 52