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583 Sensory Words to Take Your Writing from Bland to Brilliant

Smart Blogger

In a 2011 study published in The Quarterly Journal of Experimental Psychology , experts found that our brains process “tangible” (i.e. Now look at the author bio my friend Henneke wrote for Writer’s Block: 27 Techniques to Overcome It Forever : Henneke Duistermaat is an irreverent copywriter and business writing coach.

Writing 133
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The Bastardization of Writing (and How I Learned to Live with It)

Men With Pens

The dawn of a new era has begun — the Age of Copywriting — and it’s marked by one indisputable fact: People don’t have much time to read anymore. So I started learning about copywriting. Maybe you’ll find, as I did, that copywriting isn’t that evil after all. The age of novel writing is over.

Prose 63
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How to Fight Your Way Through the Writing Gap

Men With Pens

One of the biggest barriers facing a new writer – a blogger, a novelist, a copywriter – is the self-knowledge of just how far away you are from their ideal. When I first started copywriting, I was afraid to show my work to anyone. All of us who do creative work, we get into it because we have good taste. But there is this gap.

Writing 76